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Booking Holdings (BKNG): analyst forecast and price target
Analyst consensus
Strong Buy22 Buy6 Hold0 Sell
Ratings of 28 analysts in the last 3 months12-month forecast
Based on 28 price targets given in the last 3 months, the average target is $233, the highest $274, the lowest $170. The average is +42.6% from the last price of $163.
Analyst ratings 38
| Analyst | Firm | Price target | Rating | Upside | Action | Date | Move vs SPY | |
|---|---|---|---|---|---|---|---|---|
| AI xAi Travel ServicesxAI Grok-3 | TipRanks - xAI | $180 → $189+5.0% | Buy | +15.6% | Reiterated | 17.10.26on TipRanks Oct 16 23:05 | — | |
| AI DeepSeek Travel ServicesDeepSeek R1-0528 | TipRanks - DeepSeek | $180 → $189+5.0% | Buy | +15.6% | Reiterated | 17.10.26on TipRanks Oct 16 23:05 | — | |
| AI OpenAI Travel ServicesOpenAI 5.2 | TipRanks - OpenAI | $177 → $187+5.6% | Buy | +14.4% | Reiterated | 17.10.26on TipRanks Oct 16 23:05 | — | |
| AI Anthropic Travel ServicesAnthropic Opus-4.1 | TipRanks - Anthropic | $173 → $182+5.2% | Buy | +11.3% | Upgrade | 17.10.26on TipRanks Oct 16 23:05 | — | |
| AI Google Travel ServicesGemini 2.5Pro | TipRanks - Google | $180 → $190+5.6% | Buy | +16.2% | Reiterated | 17.10.26on TipRanks Oct 16 23:05 | — | |
| AI PerPlexity Travel ServicesPerPlexity SonarPro | TipRanks - PerPlexity | $183 → $192+4.9% | Buy | +17.5% | Reiterated | 17.10.26on TipRanks Oct 16 23:05 | — | |
| Justin Post★★★★★★★★★★#143 · hits 64% · avg +21.1% | Bank of America Securities | $234 | Buy | +43.2% | Reiterated | 15.10.26on TipRanks 06:45 | +2.9%next day −0.3% | ↗ |
| Deepak Mathivanan★★★★★★★★★★#398 · hits 60% · avg +16.4% | Cantor Fitzgerald | $220 → $170−22.7% | Hold | +4.0% | Reiterated | 12.10.26on TipRanks 07:35 | −1.1%next day −0.6% | ↗ |
| Richard Clarke★★★★★★★★★★#2880 · hits 58% · avg +5.4% | Bernstein | $188 | Hold | +15.0% | Reiterated | 07.10.26on TipRanks 10:25 | −0.9%next day +3.1% · 5 days +4.1% | ↗ |
| Ken Gawrelski★★★★★★★★★★#3829 · hits 48% · avg +3.8% | Wells Fargo | $220 → $190−13.6% | Hold | +16.2% | Assigned | 06.10.26on TipRanks Oct 7 05:12 | −1.0%next day −0.9% · 5 days +0.1% | ↗ |
| Jake Fuller★★★★★★★★★★#1729 · hits 54% · avg +7.5% | BTIG | $250 | Buy | +53.0% | Reiterated | 02.10.26on TipRanks Oct 3 09:50 | −1.5%next day −1.1% · 5 days −0.3% | ↗ |
| Gregory Miller★★★★★★★★★★#750 · hits 77% · avg +14.1% | Truist Financial | $242 → $216−10.7% | Buy | +32.2% | Reiterated | 30.09.26on TipRanks 22:25 | −1.8%next day −1.5% · 5 days −1.5% | ↗ |
| Name not given | — | $225 | Hold | +37.7% | Reiterated | 23.09.26on TipRanks Sep 29 08:40 | −4.3%next day +1.1% · 5 days +5.2% | |
| Matthew Cost★★★★★★★★★★#8965 · hits 50% · avg −0.1% | Morgan Stanley | $230 | Buy | +40.7% | Initiated | 16.09.26on TipRanks 05:30 | +0.5%next day −1.6% · 5 days −11.1% | ↗ |
| Ronald Josey★★★★★★★★★★#2299 · hits 53% · avg +4.8% | Citi | $236 | Buy | +44.4% | Reiterated | 09.09.26on TipRanks 06:50 | −3.3%next day +1.1% · 5 days +0.2% | ↗ |
| Scott Devitt★★★★★★★★★★#829 · hits 49% · avg +11.8% | Wedbush | $245 | Buy | +49.9% | Initiated | 31.08.26on TipRanks 18:35 | −1.0%next day +1.6% · 5 days −11.5% | ↗ |
| Mark Mahaney★★★★★★★★★★#639 · hits 55% · avg +12.1% | Evercore ISI | $245 → $270+10.2% | Buy | +65.2% | Reiterated | 24.08.26on TipRanks 08:25 | +2.1%next day −0.1% · 5 days −7.2% | ↗ |
| John Staszak★★★★★★★★★★#835 · hits 59% · avg +8.8% | Argus Research | $210 → $245+16.7% | Buy | +49.9% | Reiterated | 07.08.26on TipRanks Aug 10 08:25 | +2.8%next day −0.7% · 5 days −1.5% | ↗ |
| Doug Anmuth★★★★★★★★★★#814 · hits 58% · avg +9.8% | J.P. Morgan | $248 | Buy | +51.7% | Reiterated | 06.08.26on TipRanks Aug 7 08:10 | +0.3%next day +2.8% · 5 days +1.7% | ↗ |
| Tom White★★★★★★★★★★#11050 · hits 43% · avg −2.0% | D.A. Davidson | — | Buy | — | Reiterated | 06.08.26on TipRanks 13:25 | +0.3%next day +2.8% · 5 days +1.7% | ↗ |
| Brad Erickson★★★★★★★★★★#2764 · hits 50% · avg +3.9% | RBC Capital | $220 | Buy | +34.6% | Reiterated | 05.08.26on TipRanks Aug 6 07:00 | +6.8%next day +0.3% · 5 days +2.2% | ↗ |
| Benjamin Black CFA★★★★★★★★★★#914 · hits 55% · avg +18.6% | Deutsche Bank | $202 → $230+13.9% | Buy | +40.7% | Assigned | 05.08.26on TipRanks 09:25 | +6.8%next day +0.3% · 5 days +2.2% | ↗ |
| Naved Khan★★★★★★★★★★#292 · hits 61% · avg +17.6% | B. Riley Securities | $264 → $274+3.8% | Buy | +67.6% | Assigned | 05.08.26on TipRanks 08:50 | +6.8%next day +0.3% · 5 days +2.2% | ↗ |
| Ygal Arounian★★★★★★★★★★#3006 · hits 46% · avg +4.7% | Wedbush | $211 → $247+17.1% | Buy | +51.1% | Reiterated | 05.08.26on TipRanks 08:06 | +6.8%next day +0.3% · 5 days +2.2% | ↗ |
| Jed Kelly★★★★★★★★★★#2301 · hits 50% · avg +5.2% | Oppenheimer | $215 → $240+11.6% | Buy | +46.8% | Reiterated | 05.08.26on TipRanks 07:55 | +6.8%next day +0.3% · 5 days +2.2% | ↗ |
| Daniel Kurnos★★★★★★★★★★#1978 · hits 50% · avg +6.1% | Benchmark Co. | $220 → $250+13.6% | Buy | +53.0% | Reiterated | 05.08.26on TipRanks 07:55 | +6.8%next day +0.3% · 5 days +2.2% | ↗ |
| Lloyd Walmsley★★★★★★★★★★#165 · hits 64% · avg +25.0% | Mizuho Securities | $220 → $240+9.1% | Buy | +46.8% | Reiterated | 05.08.26on TipRanks 07:35 | +6.8%next day +0.3% · 5 days +2.2% | ↗ |
| Michael Bellisario★★★★★★★★★★#2232 · hits 52% · avg +6.4% | Robert W. Baird | $215 → $230+7.0% | Buy | +40.7% | Reiterated | 05.08.26on TipRanks 07:30 | +6.8%next day +0.3% · 5 days +2.2% | ↗ |
| Thomas Champion★★★★★★★★★★#2043 · hits 51% · avg +5.9% | Piper Sandler | $195 → $215+10.3% | Hold | +31.5% | Reiterated | 05.08.26on TipRanks 07:20 | +6.8%next day +0.3% · 5 days +2.2% | ↗ |
| Stephen Ju★★★★★★★★★★#1057 · hits 50% · avg +10.7% | UBS | $266 → $274+3.0% | Buy | +67.6% | Reiterated | 05.08.26on TipRanks 07:10 | +6.8%next day +0.3% · 5 days +2.2% | ↗ |
| Brian Pitz★★★★★★★★★★#471 · hits 63% · avg +13.5% | BMO Capital | $240 → $250+4.2% | Buy | +53.0% | Reiterated | 05.08.26on TipRanks 07:00 | +6.8%next day +0.3% · 5 days +2.2% | ↗ |
| Kevin Kopelman★★★★★★★★★★#2593 · hits 57% · avg +6.2% | TD Cowen | $230 → $250+8.7% | Buy | +53.0% | Reiterated | 05.08.26on TipRanks 06:50 | +6.8%next day +0.3% · 5 days +2.2% | ↗ |
| Ross Sandler★★★★★★★★★★#299 · hits 65% · avg +16.3% | Barclays | $210 | Buy | +28.5% | Reiterated | 05.08.26on TipRanks 04:13 | +6.8%next day +0.3% · 5 days +2.2% | ↗ |
| Eric Sheridan★★★★★★★★★★#1212 · hits 55% · avg +8.3% | Goldman Sachs | $223 → $215−3.6% | Hold | +31.5% | Reiterated | 20.07.26on TipRanks Jul 24 05:12 | −1.1%next day −0.9% · 5 days +4.5% | ↗ |
| Unknown Analyst | Jefferies | $180 → $190+5.6% | Hold | +16.2% | Reiterated | 13.07.26on TipRanks Jul 16 03:10 | −0.7%next day −0.9% · 5 days +3.0% | ↗ |
| Unknown Analyst | Erste Group | — | Hold | — | Reiterated | 05.05.26on TipRanks May 6 04:25 | +0.4%next day −1.0% · 5 days −6.2% | |
| Ivan Feinseth★★★★★★★★★★#902 · hits 57% · avg +9.4% | Tigress Financial | $260 | Buy | +59.1% | Reiterated | 08.04.26on TipRanks 15:15 | +1.8%next day −3.0% · 5 days −0.9% | ↗ |
| Amanda Tan★★★★★★★★★★#226 · hits 71% · avg +61.9% | DBS | $195 | Hold | +19.3% | Reiterated | 07.04.26on TipRanks Apr 8 05:55 | −1.6%next day +1.8% · 5 days −0.9% | ↗ |
| Shyam Patil★★★★★★★★★★#779 · hits 56% · avg +10.4% | Susquehanna | $259 → $200−23.1% | Buy | +22.1% | Reiterated | 19.02.26on TipRanks Feb 20 08:05 | −5.9%next day +1.0% · 5 days +5.4% | ↗ |
| Meredith Prichard Jensen★★★★★★★★★★#5226 · hits 100% · avg +19.2% | HSBC | $305 → $309+1.2% | Buy | +89.1% | Reiterated | 19.02.26on TipRanks 08:05 | −5.9%next day +1.0% · 5 days +5.4% | ↗ |
| Robert Mollins★★★★★★★★★★#2938 · hits 68% · avg +11.8% | Gordon Haskett Capital Corporation | $217 | Buy | +32.8% | Upgrade | 10.02.26on TipRanks 06:45 | +1.3%next day +0.8% · 5 days +0.6% | ↗ |
| Matthew Condon★★★★★★★★★★#2942 · hits 60% · avg +10.1% | Citizens JMP | — | Hold | — | Downgrade | 04.02.26on TipRanks 04:55 | −0.3%next day −2.3% · 5 days −7.2% | ↗ |
| Nicholas Jones CFA★★★★★★★★★★#222 · hits 54% · avg +29.1% | Exane BNP Paribas | $243 | Buy | +48.9% | Initiated | 24.11.25on TipRanks 10:10 | +0.8%next day −0.3% · 5 days +3.4% | ↗ |
| Sergio Segura★★★★★★★★★★#9727 · hits 0% · avg −12.5% | KeyBanc | $257 → $265+2.8% | Buy | +61.8% | Reiterated | 29.10.25on TipRanks Oct 31 09:00 | −0.9%next day +1.2% · 5 days −1.8% | ↗ |
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The latest rating of each analyst in the last 12 months, as TipRanks lists them. Every rating kept, earlier ones included
Best analysts covering Booking Holdings
TipRanks picks them by their record on this stock; the figures under the name are their record across all their ratings.
Most accurate
Most profitable
How the average price target moved
The average target of all analysts (their ratings of the 3 months before) on each day, the top analysts’ dashed, against the price; the site keeps this record since 1 October 2026. On 01.10.26: target $234 at a price of $163 (+43.9%); now: $233 at $163 (+42.6%).
PriceAverage targetTop analysts’ target
Recommendation trend
Strong BuyBuyHoldSell
| Rating | 05.26 | 06.26 | 07.26 | 08.26 | 09.26 | 10.26 |
|---|---|---|---|---|---|---|
| Strong Buy | 5 | 3 | 1 | 0 | 1 | 2 |
| Buy | 34 | 32 | 14 | 38 | 39 | 30 |
| Hold | 14 | 15 | 9 | 11 | 11 | 11 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
Earnings and sales forecast
Next report: 03.11.26 (Q3 2026, date not confirmed)
Earnings per share
Next quarter’s EPS estimate — $4.49 (from $4.20 to $4.69). Last quarter: $2.54.
Sales
Next quarter’s sales estimate — $9.5B (from $9.4B to $9.7B). Last quarter: $7.4B.
Best top-analyst consensus in the sector · Consumercyclical
About Booking Holdings
- CEO: Glenn D. Fogel
- Employees: 25,550
- 800 Connecticut Avenue, Norwalk, CT, 06854, US
- www.bookingholdings.com
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.
Data from the stock’s TipRanks forecast page, read 1 min ago. It is read again as soon as a new rating appears and at least every 8 hours. TipRanks ↗