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Clorox (CLX): analyst forecast and price target
Analyst consensus
Moderate Sell0 Buy4 Hold2 Sell
Ratings of 6 analysts in the last 3 months · top analysts only12-month forecast
Based on 6 price targets given in the last 3 months, the average target is $86.80, the highest $98.00, the lowest $74.00. The average is −0.3% from the last price of $87.09.
Analyst ratings 15
| Analyst | Firm | Price target | Rating | Upside | Action | Date | Move vs SPY | |
|---|---|---|---|---|---|---|---|---|
| AI xAi Household and Personal ProductsxAI Grok-3 | TipRanks - xAI | $90.00 → $91.00+1.1% | Hold | +4.5% | Reiterated | 17.10.26on TipRanks Oct 16 23:05 | — | |
| AI DeepSeek Household and Personal ProductsDeepSeek R1-0528 | TipRanks - DeepSeek | $88.00 → $90.00+2.3% | Hold | +3.3% | Reiterated | 17.10.26on TipRanks Oct 16 23:05 | — | |
| AI OpenAI Household and Personal ProductsOpenAI 4o | TipRanks - OpenAI | $87.00 → $89.00+2.3% | Hold | +2.2% | Reiterated | 17.10.26on TipRanks Oct 16 23:05 | — | |
| AI Anthropic Household and Personal ProductsAnthropic Opus-4.1 | TipRanks - Anthropic | $84.00 → $86.00+2.4% | Hold | −1.3% | Reiterated | 17.10.26on TipRanks Oct 16 23:05 | — | |
| AI Google Household and Personal ProductsGemini 2.5Pro | TipRanks - Google | $86.00 → $88.00+2.3% | Hold | +1.0% | Reiterated | 17.10.26on TipRanks Oct 16 23:05 | — | |
| AI PerPlexity Household and Personal ProductsPerPlexity SonarPro | TipRanks - PerPlexity | $87.00 → $89.00+2.3% | Hold | +2.2% | Reiterated | 17.10.26on TipRanks Oct 16 23:05 | — | |
| Lauren Lieberman★★★★★★★★★★#2069 · hits 57% · avg +4.4% | Barclays | $84.00 → $80.00−4.8% | Sell | −8.1% | Assigned | 16.10.26on TipRanks 02:30 | +2.1% | ↗ |
| Dara Mohsenian★★★★★★★★★★#983 · hits 63% · avg +7.7% | Morgan Stanley | $87.00 → $97.00+11.5% | Hold | +11.4% | Assigned | 15.10.26on TipRanks 08:35 | +1.2%next day +2.1% | ↗ |
| Peter Grom★★★★★★★★★★#10681 · hits 52% · avg −1.8% | UBS | $105 → $91.00−13.3% | Hold | +4.5% | Assigned | 15.10.26on TipRanks 06:35 | +1.2%next day +2.1% | ↗ |
| Filippo Falorni★★★★★★★★★★#5471 · hits 56% · avg +1.6% | Citi | $97.00 → $90.00−7.2% | Hold | +3.3% | Reiterated | 14.10.26on TipRanks 06:15 | +1.7%next day +1.2% | ↗ |
| Robert Moskow★★★★★★★★★★#7983 · hits 46% · avg +0.1% | TD Cowen | $85.00 → $80.00−5.9% | Hold | −8.1% | Reiterated | 13.10.26on TipRanks 08:50 | +0.1%next day +1.7% | ↗ |
| Nik Modi★★★★★★★★★★#5747 · hits 52% · avg +0.9% | RBC Capital | $110 | Hold | +26.3% | Reiterated | 06.10.26on TipRanks 21:45 | −1.3%next day +1.9% · 5 days +4.3% | ↗ |
| Bonnie Herzog★★★★★★★★★★#1839 · hits 57% · avg +5.7% | Goldman Sachs | $77.00 → $74.00−3.9% | Sell | −15.0% | Reiterated | 05.10.26on TipRanks 08:35 | +1.3%next day +1.3% · 5 days +2.4% | ↗ |
| Christopher Carey★★★★★★★★★★#3340 · hits 50% · avg +3.2% | Wells Fargo | $90.00 → $85.00−5.6% | Hold | −2.4% | Reiterated | 05.10.26on TipRanks 07:16 | +1.3%next day +1.3% · 5 days +2.4% | ↗ |
| Anna Lizzul★★★★★★★★★★#7433 · hits 49% · avg +0.5% | Bank of America Securities | $100 | Hold | +14.8% | Reiterated | 18.09.26on TipRanks 05:26 | −2.4%next day +0.6% · 5 days −0.4% | ↗ |
| Javier Escalante★★★★★★★★★★#8974 · hits 47% · avg −0.6% | Evercore ISI | $99.00 | Sell | +13.7% | Reiterated | 11.09.26on TipRanks 09:45 | −2.0%next day +2.2% · 5 days −5.2% | ↗ |
| Taylor Conrad★★★★★★★★★★#2766 · hits 62% · avg +8.8% | Argus Research | — | Hold | — | Reiterated | 18.08.26on TipRanks Aug 19 09:16 | +0.3%next day +2.0% · 5 days −0.4% | ↗ |
| Stephen Powers★★★★★★★★★★#2604 · hits 62% · avg +3.7% | Deutsche Bank | $94.00 → $98.00+4.3% | Hold | +12.5% | Assigned | 04.08.26on TipRanks 08:51 | +4.7%next day +1.3% · 5 days +3.5% | ↗ |
| Andrea Faria Teixeira★★★★★★★★★★#5934 · hits 49% · avg +0.8% | J.P. Morgan | $92.00 → $95.00+3.3% | Sell | +9.1% | Reiterated | 04.08.26on TipRanks 08:40 | +4.7%next day +1.3% · 5 days +3.5% | ↗ |
| Kaumil Gajrawala★★★★★★★★★★#10340 · hits 50% · avg −1.1% | Jefferies | $125 → $98.00−21.6% | Hold | +12.5% | Downgrade | 28.07.26on TipRanks 05:15 | +2.7%next day +0.9% · 5 days +0.2% | ↗ |
| Edward Lewis★★★★★★★★★★#8408 · hits 43% · avg +0.1% | Rothschild & Co Redburn | $115 → $117+1.7% | Hold | +34.3% | Reiterated | 13.02.26on TipRanks 06:05 | +1.0%next day −2.5% · 5 days +0.6% | ↗ |
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The latest rating of each analyst in the last 12 months, as TipRanks lists them. Every rating kept, earlier ones included
Best analysts covering Clorox
TipRanks picks them by their record on this stock; the figures under the name are their record across all their ratings.
Most accurate
Most profitable
How the average price target moved
The average target of all analysts (their ratings of the 3 months before) on each day, the top analysts’ dashed, against the price; the site keeps this record since 1 October 2026. On 01.10.26: target $95.00 at a price of $81.01 (+17.3%); now: $92.08 at $87.09 (+5.7%).
PriceAverage targetTop analysts’ target
Recommendation trend · top analysts
Strong BuyBuyHoldSell
| Rating | 05.26 | 06.26 | 07.26 | 08.26 | 09.26 | 10.26 |
|---|---|---|---|---|---|---|
| Strong Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Hold | 9 | 9 | 9 | 9 | 10 | 10 |
| Sell | 6 | 6 | 5 | 5 | 7 | 7 |
Earnings and sales forecast
Next report: 02.11.26 (Q1 2027, date not confirmed)
Earnings per share
Next quarter’s EPS estimate — $1.08 (from $0.81 to $1.20). Last quarter: $1.66.
Sales
Next quarter’s sales estimate — $1.9B (from $1.9B to $1.9B). Last quarter: $1.9B.
Best top-analyst consensus in the sector · Consumerdefensive
About Clorox
- CEO: Linda J. Rendle
- Employees: 9,200
- 1221 Broadway, Oakland, CA, 94612-1888, US
- www.thecloroxcompany.com
The Clorox Company is a global manufacturer and marketer of both consumer and professional products, operating through four distinct segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness division offers a range of cleaning solutions, including laundry additives and home care items under brand names such as Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409. It also supplies professional cleaning and disinfecting products via the CloroxPro and Clorox Healthcare brands, alongside professional food service goods from Hidden Valley. Additionally, this segment provides vitamins, minerals, and supplements (VMS) within the United States, marketed under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light labels. Dedicated to the U.S. market, the Household segment features cat litter products from Fresh Step and Scoop Away, food storage bags and wraps under the Glad brand, and grilling essentials like Kingsford charcoal. The Lifestyle segment, also primarily serving the U.S., encompasses dressings, dips, seasonings, and sauces, predominantly from Hidden Valley; natural personal care items offered by Burt's Bees; and water-filtration systems from Brita. Internationally, the International segment distributes a broad portfolio of products including laundry additives, home care items, water-filtration systems, digestive health products, grilling supplies, cat litter, various food items, bags and wraps, natural personal care products, and professional cleaning and disinfecting solutions. Key international brands include Clorox, Ayudin, Clorinda, Poett, Pine-Sol, Glad, Brita, RenewLife, Ever Clean, and Burt's Bees. Clorox's extensive product line reaches customers through a diverse array of channels. These include major retailers, grocery stores, warehouse clubs, discount outlets, home hardware centers, pharmacies, pet stores, military exchanges, both company-owned and third-party e-commerce platforms, distri
Data from the stock’s TipRanks forecast page, read 34 min ago. It is read again as soon as a new rating appears and at least every 8 hours. TipRanks ↗