← ANALYST RATINGS · TIPRANKS
Procter & Gamble (PG): analyst forecast and price target
Analyst consensus
Moderate Buy4 Buy4 Hold0 Sell
Ratings of 8 analysts in the last 3 months · top analysts only12-month forecast
Based on 8 price targets given in the last 3 months, the average target is $157, the highest $166, the lowest $145. The average is −1.7% from the last price of $159.
Analyst ratings 23
| Analyst | Firm | Price target | Rating | Upside | Action | Date | Move vs SPY | |
|---|---|---|---|---|---|---|---|---|
| Lauren Lieberman★★★★★★★★★★#2069 · hits 57% · avg +4.4% | Barclays | $152 | Hold | −4.6% | Assigned | 16.10.26on TipRanks 02:30 | +2.6% | ↗ |
| Peter Grom★★★★★★★★★★#10681 · hits 52% · avg −1.8% | UBS | $172 | Buy | +7.9% | Assigned | 15.10.26on TipRanks 06:35 | +0.1%next day +2.6% | ↗ |
| Filippo Falorni★★★★★★★★★★#5471 · hits 56% · avg +1.6% | Citi | $170 → $180+5.9% | Buy | +13.0% | Reiterated | 14.10.26on TipRanks 06:10 | +3.4%next day +0.1% | ↗ |
| Peter Galbo★★★★★★★★★★#4157 · hits 54% · avg +2.5% | Bank of America Securities | $160 → $170+6.2% | Buy | +6.7% | Reiterated | 09.10.26on TipRanks 08:20 | −0.2%next day +1.4% · 5 days +7.3% | ↗ |
| Nik Modi★★★★★★★★★★#5747 · hits 52% · avg +0.9% | RBC Capital | $167 → $166−0.6% | Buy | +4.2% | Reiterated | 06.10.26on TipRanks 08:05 | +1.1%next day −0.2% · 5 days +3.3% | ↗ |
| Robert Ottenstein★★★★★★★★★★#2795 · hits 54% · avg +4.0% | Evercore ISI | $161 → $166+3.1% | Buy | +4.2% | Upgrade | 06.10.26on TipRanks 05:21 | +1.1%next day −0.2% · 5 days +3.3% | ↗ |
| Christopher Carey★★★★★★★★★★#3340 · hits 50% · avg +3.2% | Wells Fargo | $164 | Buy | +2.9% | Reiterated | 05.10.26on TipRanks 07:16 | 0.0%next day +1.1% · 5 days +4.6% | ↗ |
| Michael Lavery★★★★★★★★★★#2684 · hits 49% · avg +4.4% | Piper Sandler | $145 | Hold | −9.0% | Reiterated | 01.10.26on TipRanks 07:08 | −1.1%next day −0.1% · 5 days +3.3% | ↗ |
| Robert Moskow★★★★★★★★★★#7983 · hits 46% · avg +0.1% | TD Cowen | $150 | Hold | −5.9% | Assigned | 30.09.26on TipRanks 06:30 | −1.8%next day −1.1% · 5 days −0.2% | ↗ |
| Cristian Rios★★★★★★★★★★#8210 · hits 100% · avg +2.0% | Bernstein | $149 | Hold | −6.5% | Reiterated | 15.09.26on TipRanks Sep 16 03:55 | +0.8%next day +0.7% · 5 days −1.3% | ↗ |
| Kaumil Gajrawala★★★★★★★★★★#10340 · hits 50% · avg −1.1% | Jefferies | $179 → $177−1.1% | Buy | +11.1% | Reiterated | 15.09.26on TipRanks 10:45 | +0.8%next day +0.7% · 5 days −1.3% | ↗ |
| Unknown Analyst | Berenberg Bank | $146 → $143−2.1% | Hold | −10.3% | Reiterated | 10.08.26on TipRanks Aug 11 11:54 | +0.5%next day −0.5% · 5 days −2.2% | ↗ |
| Taylor Conrad★★★★★★★★★★#2766 · hits 62% · avg +8.8% | Argus Research | $175 → $148−15.4% | Hold | −7.1% | Downgrade | 07.08.26on TipRanks 08:10 | −1.4%next day +0.5% · 5 days −1.2% | ↗ |
| Stephen Powers★★★★★★★★★★#2604 · hits 62% · avg +3.7% | Deutsche Bank | $163 → $162−0.6% | Buy | +1.7% | Reiterated | 30.07.26on TipRanks 08:30 | −3.1%next day −0.4% · 5 days −1.5% | ↗ |
| Dara Mohsenian★★★★★★★★★★#983 · hits 63% · avg +7.7% | Morgan Stanley | $166 | Buy | +4.2% | Reiterated | 30.07.26on TipRanks 08:20 | −3.1%next day −0.4% · 5 days −1.5% | ↗ |
| Bonnie Herzog★★★★★★★★★★#1839 · hits 57% · avg +5.7% | Goldman Sachs | $152 → $150−1.3% | Hold | −5.9% | Reiterated | 29.07.26on TipRanks Jul 30 08:30 | −0.3%next day −3.1% · 5 days −5.0% | ↗ |
| Name not given | — | $149 | Hold | −6.5% | Downgrade | 29.07.26on TipRanks Jul 30 06:30 | −0.3%next day −3.1% · 5 days −5.0% | ↗ |
| AI PerPlexity Household and Personal ProductsPerPlexity SonarPro | TipRanks - PerPlexity | $172 → $174+1.2% | Buy | +9.2% | Reiterated | 29.07.26on TipRanks 15:39 | — | |
| Jon Andersen★★★★★★★★★★#11312 · hits 50% · avg −3.7% | William Blair | — | Hold | — | Reiterated | 29.07.26on TipRanks 11:38 | −0.3%next day −3.1% · 5 days −5.0% | ↗ |
| AI Google Household and Personal ProductsGemini 2.5Pro | TipRanks - Google | $165 → $170+3.0% | Buy | +6.7% | Reiterated | 29.07.26on TipRanks 11:18 | — | |
| AI xAi Household and Personal ProductsxAI Grok-3 | TipRanks - xAI | $167 → $174+4.2% | Buy | +9.2% | Reiterated | 29.07.26on TipRanks 11:18 | — | |
| AI Anthropic Household and Personal ProductsAnthropic Opus-4.1 | TipRanks - Anthropic | $154 → $159+3.2% | Hold | −0.2% | Reiterated | 29.07.26on TipRanks 11:18 | — | |
| AI DeepSeek Household and Personal ProductsDeepSeek R1-0528 | TipRanks - DeepSeek | $166 → $173+4.2% | Buy | +8.6% | Reiterated | 29.07.26on TipRanks 11:18 | — | |
| AI OpenAI Household and Personal ProductsOpenAI 4o | TipRanks - OpenAI | $163 → $170+4.3% | Buy | +6.7% | Reiterated | 29.07.26on TipRanks 11:18 | — | |
| Andrea Faria Teixeira★★★★★★★★★★#5934 · hits 49% · avg +0.8% | J.P. Morgan | $164 → $162−1.2% | Buy | +1.7% | Reiterated | 16.07.26on TipRanks 07:35 | +2.9%next day 0.0% · 5 days −1.3% | ↗ |
| Stephan Lingnau★★★★★★★★★★#3694 · hits 58% · avg +9.1% | Erste Group | — | Hold | — | Reiterated | 05.05.26on TipRanks 07:00 | +0.2%next day +0.7% · 5 days −2.7% | ↗ |
| Andy Sim★★★★★★★★★★#5168 · hits 56% · avg +4.5% | DBS | $167 | Buy | +4.8% | Reiterated | 27.04.26on TipRanks 07:35 | 0.0%next day +1.0% · 5 days −3.8% | ↗ |
| Unknown Analyst | Rothschild & Co Redburn | $157 | Hold | −1.5% | Reiterated | 13.02.26on TipRanks 15:15 | −0.8%next day −0.5% · 5 days +3.1% | ↗ |
| Olivia Tong★★★★★★★★★★#3106 · hits 49% · avg +5.4% | Raymond James | $175 | Buy | +9.8% | Reiterated | 20.10.25on TipRanks Oct 21 00:50 | −0.7%next day −0.2% · 5 days −1.5% | ↗ |
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The latest rating of each analyst in the last 12 months, as TipRanks lists them. Every rating kept, earlier ones included
Best analysts covering Procter & Gamble
TipRanks picks them by their record on this stock; the figures under the name are their record across all their ratings.
Most accurate
Most profitable
How the average price target moved
The average target of all analysts (their ratings of the 3 months before) on each day, the top analysts’ dashed, against the price; the site keeps this record since 1 October 2026. On 01.10.26: target $158 at a price of $145 (+8.8%); now: $159 at $159 (0.0%).
PriceAverage targetTop analysts’ target
Recommendation trend · top analysts
Strong BuyBuyHoldSell
| Rating | 05.26 | 06.26 | 07.26 | 08.26 | 09.26 | 10.26 |
|---|---|---|---|---|---|---|
| Strong Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Buy | 6 | 5 | 3 | 3 | 3 | 2 |
| Hold | 8 | 7 | 7 | 9 | 11 | 7 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
Earnings and sales forecast
Next report: 22.10.26 (Q1 2027, date not confirmed)
Earnings per share
Next quarter’s EPS estimate — $1.88 (from $1.83 to $1.92). Last quarter: $1.43.
Sales
Next quarter’s sales estimate — $22.8B (from $22.4B to $22.9B). Last quarter: $21.2B.
Best top-analyst consensus in the sector · Consumerdefensive
About Procter & Gamble
- CEO: Shailesh G. Jejurikar
- Employees: 104,000
- One Procter & Gamble Plaza, Cincinnati, OH, 45202, US
- www.pginvestor.com
The Procter & Gamble Company, commonly referred to as P&G, is a global enterprise that supplies a broad spectrum of branded consumer products to markets worldwide. The company's operations are divided into five main business divisions: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The Beauty segment offers an assortment of hair care products, including conditioners, shampoos, styling aids, and treatments, under popular names like Head & Shoulders, Herbal Essences, Pantene, and Rejoice. It also features antiperspirants, deodorants, personal cleansing solutions, and skin care items from brands such as Olay, Old Spice, Safeguard, Secret, and SK-II. Within the Grooming division, P&G provides a range of shave care products and grooming appliances, prominently featuring brands like Braun, Gillette, and Venus. The Health Care unit encompasses oral hygiene essentials, including toothbrushes, toothpastes, and other dental care products sold under the Crest and Oral-B brand names. This segment further extends to gastrointestinal remedies, rapid diagnostics, respiratory care, vitamins/minerals/supplements, pain relief, and various other personal health care items from brands such as Metamucil, Neurobion, Pepto-Bismol, and Vicks. In the Fabric & Home Care category, consumers find fabric enhancers, laundry additives, and laundry detergents through labels like Ariel, Downy, Gain, and Tide. Additionally, this division offers air care products, dishwashing solutions, professional cleaning supplies (P&G Professional), and surface cleaners, exemplified by brands such as Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer. Finally, the Baby, Feminine & Family Care segment provides infant care products, including baby wipes, taped diapers, and pants, under the Luvs and Pampers brands. It also supplies adult incontinence and feminine hygiene products from Always, Always Discreet, and Tampax, along with paper towels, tissues, and toilet paper mark
Data from the stock’s TipRanks forecast page, read 17 min ago. It is read again as soon as a new rating appears and at least every 8 hours. TipRanks ↗