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Planet Fitness (PLNT): analyst forecast and price target
Analyst consensus
Moderate Buy11 Buy4 Hold0 Sell
Ratings of 15 analysts in the last 3 months12-month forecast
Based on 15 price targets given in the last 3 months, the average target is $66.15, the highest $106, the lowest $51.00. The average is +29.9% from the last price of $50.92.
Analyst ratings 22
| Analyst | Firm | Price target | Rating | Upside | Action | Date | Move vs SPY | |
|---|---|---|---|---|---|---|---|---|
| AI xAi LeisurexAI Grok-3 | TipRanks - xAI | $51.00 → $55.00+7.8% | Hold | +8.0% | Reiterated | 17.10.26on TipRanks 00:06 | — | |
| AI DeepSeek LeisureDeepSeek R1-0528 | TipRanks - DeepSeek | $51.00 → $54.00+5.9% | Hold | +6.0% | Downgrade | 17.10.26on TipRanks 00:06 | — | |
| AI OpenAI LeisureOpenAI 4o | TipRanks - OpenAI | $49.00 → $52.00+6.1% | Hold | +2.1% | Reiterated | 17.10.26on TipRanks 00:06 | — | |
| AI Anthropic LeisureAnthropic Opus-4.1 | TipRanks - Anthropic | $49.00 → $52.00+6.1% | Hold | +2.1% | Reiterated | 17.10.26on TipRanks 00:06 | — | |
| AI Google LeisureGemini 2.5Pro | TipRanks - Google | $51.00 → $55.00+7.8% | Hold | +8.0% | Reiterated | 17.10.26on TipRanks 00:06 | — | |
| AI PerPlexity LeisurePerPlexity SonarPro | TipRanks - PerPlexity | $51.00 → $54.00+5.9% | Hold | +6.0% | Downgrade | 17.10.26on TipRanks 00:06 | — | |
| AI xAi LeisurexAI Grok-3 | TipRanks - xAI | $52.00 → $51.00−1.9% | Hold | +0.2% | Reiterated | 15.10.26on TipRanks 00:05 | — | |
| AI Google LeisureGemini 2.5Pro | TipRanks - Google | $52.00 → $51.00−1.9% | Hold | +0.2% | Reiterated | 15.10.26on TipRanks 00:05 | — | |
| Arpine Kocharyan★★★★★★★★★★#5555 · hits 54% · avg +2.6% | UBS | — | Buy | — | Reiterated | 13.10.26on TipRanks Oct 14 04:45 | −0.9%next day 0.0% | ↗ |
| Noah Zatzkin★★★★★★★★★★#11209 · hits 41% · avg −3.6% | KeyBanc | $65.00 | Buy | +27.7% | Reiterated | 13.10.26on TipRanks 04:50 | −0.9%next day 0.0% | ↗ |
| AI xAi LeisurexAI Grok-3 | TipRanks - xAI | $46.00 → $52.00+13.0% | Hold | +2.1% | Reiterated | 11.10.26on TipRanks 00:05 | — | |
| AI DeepSeek LeisureDeepSeek R1-0528 | TipRanks - DeepSeek | $46.00 → $51.00+10.9% | Hold | +0.2% | Downgrade | 11.10.26on TipRanks 00:05 | — | |
| AI OpenAI LeisureOpenAI 4o | TipRanks - OpenAI | $44.00 → $49.00+11.4% | Hold | −3.8% | Reiterated | 11.10.26on TipRanks 00:05 | — | |
| AI Anthropic LeisureAnthropic Opus-4.1 | TipRanks - Anthropic | $44.00 → $49.00+11.4% | Hold | −3.8% | Reiterated | 11.10.26on TipRanks 00:05 | — | |
| AI Google LeisureGemini 2.5Pro | TipRanks - Google | $46.00 → $52.00+13.0% | Hold | +2.1% | Reiterated | 11.10.26on TipRanks 00:05 | — | |
| AI PerPlexity LeisurePerPlexity SonarPro | TipRanks - PerPlexity | $45.00 → $51.00+13.3% | Hold | +0.2% | Downgrade | 11.10.26on TipRanks 00:05 | — | |
| Arpine Kocharyan★★★★★★★★★★#5555 · hits 54% · avg +2.6% | UBS | $80.00 | Buy | +57.1% | Reiterated | 09.10.26on TipRanks 11:50 | +8.4%next day −0.1% · 5 days +8.1% | ↗ |
| Logan Reich★★★★★★★★★★#12108 · hits 39% · avg −9.0% | RBC Capital | $65.00 → $60.00−7.7% | Buy | +17.8% | Reiterated | 05.10.26on TipRanks Oct 6 21:45 | −1.5%next day −0.1% · 5 days +13.4% | ↗ |
| Jonathan Komp★★★★★★★★★★#530 · hits 53% · avg +14.8% | Robert W. Baird | $72.00 → $60.00−16.7% | Buy | +17.8% | Reiterated | 05.10.26on TipRanks 07:36 | −1.5%next day −0.1% · 5 days +13.4% | ↗ |
| Max Rakhlenko★★★★★★★★★★#3845 · hits 52% · avg +3.3% | TD Cowen | $54.00 | Hold | +6.0% | Reiterated | 30.09.26on TipRanks 06:30 | +3.8%next day −1.1% · 5 days +0.1% | ↗ |
| Rahul Krotthapalli★★★★★★★★★★#11751 · hits 39% · avg −13.7% | J.P. Morgan | $62.00 | Buy | +21.8% | Reiterated | 25.09.26on TipRanks 06:55 | +4.3%next day −4.4% · 5 days −0.4% | ↗ |
| AI xAi LeisurexAI Grok-3 | TipRanks - xAI | $62.00 → $46.00−25.8% | Hold | −9.7% | Reiterated | 23.09.26on TipRanks 14:05 | — | |
| AI DeepSeek LeisureDeepSeek R1-0528 | TipRanks - DeepSeek | $63.00 → $46.00−27.0% | Hold | −9.7% | Downgrade | 23.09.26on TipRanks 14:05 | — | |
| AI OpenAI LeisureOpenAI 4o | TipRanks - OpenAI | $61.00 → $44.00−27.9% | Hold | −13.6% | Reiterated | 23.09.26on TipRanks 14:05 | — | |
| AI Anthropic LeisureAnthropic Opus-4.1 | TipRanks - Anthropic | $59.00 → $44.00−25.4% | Hold | −13.6% | Reiterated | 23.09.26on TipRanks 14:05 | — | |
| AI Google LeisureGemini 2.5Pro | TipRanks - Google | $61.00 → $46.00−24.6% | Hold | −9.7% | Reiterated | 23.09.26on TipRanks 14:05 | — | |
| AI PerPlexity LeisurePerPlexity SonarPro | TipRanks - PerPlexity | $62.00 → $45.00−27.4% | Hold | −11.6% | Downgrade | 23.09.26on TipRanks 14:05 | — | |
| Brian McNamara★★★★★★★★★★#3937 · hits 54% · avg +2.4% | Canaccord Genuity | $82.00 | Buy | +61.0% | Reiterated | 18.09.26on TipRanks 07:10 | −1.0%next day −6.5% · 5 days −15.0% | ↗ |
| Noah Zatzkin★★★★★★★★★★#11209 · hits 41% · avg −3.6% | KeyBanc | $65.00 | Buy | +27.7% | Reiterated | 18.09.26on TipRanks 05:20 | −1.0%next day −6.5% · 5 days −15.0% | ↗ |
| Arpine Kocharyan★★★★★★★★★★#5555 · hits 54% · avg +2.6% | UBS | $80.00 | Buy | +57.1% | Reiterated | 11.09.26on TipRanks 06:55 | +0.7%next day +1.3% · 5 days −2.4% | ↗ |
| Stephen Grambling★★★★★★★★★★#1824 · hits 59% · avg +5.0% | Morgan Stanley | $51.00 | Hold | +0.2% | Reiterated | 18.08.26on TipRanks 07:05 | +6.1%next day +0.9% · 5 days −1.3% | ↗ |
| George Kelly★★★★★★★★★★#2775 · hits 45% · avg +5.4% | Roth MKM | $64.00 | Buy | +25.7% | Reiterated | 11.08.26on TipRanks 09:15 | −1.8%next day +0.5% · 5 days +11.8% | ↗ |
| Simeon Siegel★★★★★★★★★★#3444 · hits 51% · avg +3.3% | Guggenheim | $95.00 → $74.00−22.1% | Buy | +45.3% | Reiterated | 10.08.26on TipRanks 07:35 | −2.1%next day −1.8% · 5 days +3.5% | ↗ |
| Joseph Altobello★★★★★★★★★★#1280 · hits 51% · avg +8.8% | Raymond James | $54.00 → $62.00+14.8% | Buy | +21.8% | Reiterated | 07.08.26on TipRanks 09:50 | −3.0%next day −2.1% · 5 days +0.3% | ↗ |
| Jonathan Komp★★★★★★★★★★#530 · hits 53% · avg +14.8% | Robert W. Baird | $80.00 → $72.00−10.0% | Buy | +41.4% | Reiterated | 07.08.26on TipRanks 07:50 | −3.0%next day −2.1% · 5 days +0.3% | ↗ |
| Anthony Bonadio★★★★★★★★★★#2289 · hits 62% · avg +13.4% | Wells Fargo | $65.00 | Buy | +27.7% | Assigned | 07.08.26on TipRanks 07:15 | −3.0%next day −2.1% · 5 days +0.3% | ↗ |
| Logan Reich★★★★★★★★★★#12108 · hits 39% · avg −9.0% | RBC Capital | $70.00 → $65.00−7.1% | Buy | +27.7% | Assigned | 06.08.26on TipRanks Aug 7 07:05 | −9.3%next day −3.0% · 5 days −5.3% | ↗ |
| Randal Konik★★★★★★★★★★#4889 · hits 45% · avg +1.7% | Jefferies | $133 → $106−20.3% | Buy | +108.2% | Reiterated | 06.08.26on TipRanks 14:35 | −9.3%next day −3.0% · 5 days −5.3% | ↗ |
| Sharon Zackfia★★★★★★★★★★#4054 · hits 44% · avg +3.0% | William Blair | — | Hold | — | Reiterated | 06.08.26on TipRanks 08:35 | −9.3%next day −3.0% · 5 days −5.3% | ↗ |
| Chris Woronka★★★★★★★★★★#2380 · hits 48% · avg +5.5% | Deutsche Bank | $61.00 → $55.00−9.8% | Hold | +8.0% | Reiterated | 22.07.26on TipRanks Jul 24 05:14 | −1.8%next day +1.6% · 5 days +6.4% | ↗ |
| Jenny Liu | KGI Securities | $50.50 | Hold | −0.8% | Downgrade | 08.05.26on TipRanks Jul 27 23:04 | +3.4%next day +5.3% · 5 days +14.5% | ↗ |
| Andrew Didora★★★★★★★★★★#3993 · hits 57% · avg +2.5% | Bank of America Securities | $110 → $59.00−46.4% | Hold | +15.9% | Downgrade | 08.05.26on TipRanks 05:40 | +3.4%next day +5.3% · 5 days +14.5% | ↗ |
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Every rating the collector has kept for the last 12 months, including the earlier ones of the same analyst. Latest of each analyst
Best analysts covering Planet Fitness
TipRanks picks them by their record on this stock; the figures under the name are their record across all their ratings.
Most accurate
Most profitable
How the average price target moved
The average target of all analysts (their ratings of the 3 months before) on each day, the top analysts’ dashed, against the price; the site keeps this record since 1 October 2026. On 01.10.26: target $68.36 at a price of $42.22 (+61.9%); now: $66.15 at $50.92 (+29.9%).
PriceAverage targetTop analysts’ target
Recommendation trend
Strong BuyBuyHoldSell
| Rating | 05.26 | 06.26 | 07.26 | 08.26 | 09.26 | 10.26 |
|---|---|---|---|---|---|---|
| Strong Buy | 10 | 9 | 7 | 5 | 5 | 6 |
| Buy | 14 | 12 | 13 | 14 | 14 | 13 |
| Hold | 7 | 9 | 12 | 7 | 6 | 3 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
Earnings and sales forecast
Next report: 10.11.26 (Q3 2026, date not confirmed)
Earnings per share
Next quarter’s EPS estimate — $0.80 (from $0.76 to $0.86). Last quarter: $0.88.
Sales
Next quarter’s sales estimate — $347M (from $335M to $362M). Last quarter: $365M.
Best top-analyst consensus in the sector · Consumercyclical
About Planet Fitness
- CEO: Colleen Keating
- Employees: 4,393
- 4 Liberty Lane West, Hampton, NH, 03842, US
- www.planetfitness.com
Planet Fitness, Inc., encompassing its various holdings, develops and oversees fitness facilities operating under the Planet Fitness brand. The company's business model is organized into three distinct divisions: Franchising, Corporate-Owned Locations, and Equipment Sales. Its Franchising division manages the licensing of Planet Fitness centers throughout the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. The Corporate-Owned Locations segment is responsible for the direct operation of company-owned fitness clubs within the United States and Canada. Furthermore, the Equipment Sales division supplies fitness machinery to its franchised establishments located in the U.S. and Canada. As of December 31, 2021, the firm maintained a total of 2,254 centers spanning 50 U.S. states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, and Australia. Planet Fitness, Inc. was founded in 1992 and maintains its principal headquarters in Hampton, New Hampshire.
Data from the stock’s TipRanks forecast page, read 44 min ago. It is read again as soon as a new rating appears and at least every 8 hours. TipRanks ↗