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Philip Morris (PM): analyst forecast and price target
Analyst consensus
Strong Buy3 Buy0 Hold0 Sell
Ratings of 3 analysts in the last 3 months · top analysts only12-month forecast
Based on 3 price targets given in the last 3 months, the average target is $225, the highest $225, the lowest $225. The average is +9.6% from the last price of $205.
Analyst ratings 19
| Analyst | Firm | Price target | Rating | Upside | Action | Date | Move vs SPY | |
|---|---|---|---|---|---|---|---|---|
| Pallav Mittal★★★★★★★★★★#6105 · hits 47% · avg +1.7% | Barclays | $225 | Buy | +9.6% | Reiterated | 16.10.26on TipRanks 02:30 | +3.8% | ↗ |
| Eric Serotta★★★★★★★★★★#10724 · hits 51% · avg −4.2% | Morgan Stanley | $215 | Buy | +4.8% | Assigned | 14.10.26on TipRanks 08:35 | +4.2%next day −3.0% | ↗ |
| Callum Elliott★★★★★★★★★★#10711 · hits 35% · avg −2.8% | Bernstein | $175 | Hold | −14.7% | Reiterated | 13.10.26on TipRanks Oct 14 06:07 | −1.3%next day +4.2% | ↗ |
| Lisa Lewandowski★★★★★★★★★★#657 · hits 81% · avg +18.2% | Bank of America Securities | — | Buy | — | Reiterated | 09.10.26on TipRanks 06:25 | −0.3%next day +0.5% · 5 days +4.0% | ↗ |
| Matthew Smith, CFA★★★★★★★★★★#9488 · hits 49% · avg −0.5% | Stifel Nicolaus | $205 | Buy | −0.1% | Reiterated | 07.10.26on TipRanks Oct 8 04:45 | +1.4%next day +4.5% · 5 days +7.7% | ↗ |
| Faham Baig★★★★★★★★★★#6238 · hits 57% · avg +1.7% | UBS | $182 → $193+6.0% | Hold | −5.9% | Reiterated | 23.09.26on TipRanks 07:45 | +1.0%next day +0.4% · 5 days +0.7% | ↗ |
| Bonnie Herzog★★★★★★★★★★#1839 · hits 57% · avg +5.7% | Goldman Sachs | — | Buy | — | Reiterated | 22.09.26on TipRanks 13:40 | +1.5%next day +1.0% · 5 days +3.1% | ↗ |
| AI xAi TobaccoxAI Grok-3 | TipRanks - xAI | $204 → $217+6.4% | Buy | +5.8% | Reiterated | 18.09.26on TipRanks 10:05 | — | |
| AI DeepSeek TobaccoDeepSeek R1-0528 | TipRanks - DeepSeek | $203 → $214+5.4% | Buy | +4.3% | Reiterated | 18.09.26on TipRanks 10:05 | — | |
| AI OpenAI TobaccoOpenAI 4o | TipRanks - OpenAI | $199 → $212+6.5% | Buy | +3.3% | Upgrade | 18.09.26on TipRanks 10:05 | — | |
| AI Anthropic TobaccoAnthropic Opus-4.1 | TipRanks - Anthropic | $197 → $211+7.1% | Buy | +2.8% | Upgrade | 18.09.26on TipRanks 10:05 | — | |
| AI Google TobaccoGemini 2.5Pro | TipRanks - Google | $203 → $218+7.4% | Buy | +6.2% | Reiterated | 18.09.26on TipRanks 10:05 | — | |
| AI PerPlexity TobaccoPerPlexity SonarPro | TipRanks - PerPlexity | $203 → $215+5.9% | Buy | +4.8% | Reiterated | 18.09.26on TipRanks 10:05 | — | |
| Matthew Smith, CFA★★★★★★★★★★#9488 · hits 49% · avg −0.5% | Stifel Nicolaus | $205 | Buy | −0.1% | Reiterated | 18.09.26on TipRanks 07:10 | −1.1%next day −2.2% · 5 days −0.3% | ↗ |
| Unknown Analyst | William O'Neil | — | Buy | — | Initiated | 15.09.26on TipRanks Sep 16 21:01 | +0.1%next day −0.8% · 5 days −4.4% | ↗ |
| Pallav Mittal★★★★★★★★★★#6105 · hits 47% · avg +1.7% | Barclays | $225 | Buy | +9.6% | Reiterated | 09.09.26on TipRanks 05:15 | +1.0%next day +2.8% · 5 days +4.3% | ↗ |
| Lisa Lewandowski★★★★★★★★★★#657 · hits 81% · avg +18.2% | Bank of America Securities | $209 → $211+1.0% | Buy | +2.8% | Reiterated | 08.09.26on TipRanks Sep 9 05:26 | +1.8%next day +1.0% · 5 days +6.2% | ↗ |
| Simon Hales★★★★★★★★★★#2669 · hits 58% · avg +5.1% | Citi | $210 → $225+7.1% | Buy | +9.6% | Reiterated | 30.07.26on TipRanks 07:11 | −4.9%next day −1.3% · 5 days −5.7% | ↗ |
| Owen Bennett★★★★★★★★★★#12233 · hits 37% · avg −11.5% | BTIG | $216 | Buy | +5.3% | Reiterated | 24.07.26on TipRanks 05:09 | +0.9%next day +1.4% · 5 days −2.2% | ↗ |
| Gerald Pascarelli★★★★★★★★★★#11259 · hits 36% · avg −4.6% | Needham | $200 → $215+7.5% | Buy | +4.8% | Reiterated | 23.07.26on TipRanks Jul 24 05:09 | −0.4%next day +0.9% · 5 days 0.0% | ↗ |
| Eric Serotta★★★★★★★★★★#10724 · hits 51% · avg −4.2% | Morgan Stanley | $200 → $215+7.5% | Buy | +4.8% | Assigned | 23.07.26on TipRanks Jul 24 05:09 | −0.4%next day +0.9% · 5 days 0.0% | ↗ |
| Callum Elliott★★★★★★★★★★#10711 · hits 35% · avg −2.8% | Bernstein | $175 | Hold | −14.7% | Reiterated | 20.07.26on TipRanks Jul 24 05:09 | 0.0%next day −3.3% · 5 days +1.9% | ↗ |
| Christine Dooley★★★★★★★★★★#2411 · hits 72% · avg +16.0% | Argus Research | — | Buy | — | Reiterated | 22.04.26on TipRanks Apr 27 04:20 | +6.0%next day +3.6% · 5 days −0.8% | ↗ |
| Andrei Andon Ionita★★★★★★★★★★#8352 · hits 58% · avg +0.2% | Jefferies | $180 | Hold | −12.3% | Downgrade | 20.01.26on TipRanks 05:05 | −1.7%next day −0.2% · 5 days +4.4% | ↗ |
| Celine Pannuti CFA★★★★★★★★★★#11152 · hits 41% · avg −1.7% | J.P. Morgan | $190 → $185−2.6% | Buy | −9.8% | Reiterated | 26.11.25on TipRanks 12:25 | −1.3%next day +0.1% · 5 days −5.7% | ↗ |
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Every rating the collector has kept for the last 12 months, including the earlier ones of the same analyst. Latest of each analyst
Best analysts covering Philip Morris
TipRanks picks them by their record on this stock; the figures under the name are their record across all their ratings.
Most accurate
Most profitable
How the average price target moved
The average target of all analysts (their ratings of the 3 months before) on each day, the top analysts’ dashed, against the price; the site keeps this record since 1 October 2026. On 01.10.26: target $209 at a price of $191 (+9.5%); now: $209 at $205 (+1.7%).
PriceAverage targetTop analysts’ target
Recommendation trend · top analysts
Strong BuyBuyHoldSell
| Rating | 05.26 | 06.26 | 07.26 | 08.26 | 09.26 | 10.26 |
|---|---|---|---|---|---|---|
| Strong Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Buy | 10 | 12 | 12 | 10 | 9 | 5 |
| Hold | 0 | 0 | 0 | 0 | 0 | 0 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
Earnings and sales forecast
Next report: 20.10.26 (Q3 2026, date not confirmed)
Earnings per share
Next quarter’s EPS estimate — $2.30 (from $2.23 to $2.39). Last quarter: $2.20.
Sales
Next quarter’s sales estimate — $11.3B (from $11.1B to $11.8B). Last quarter: $11.2B.
Best top-analyst consensus in the sector · Consumerdefensive
About Philip Morris
- CEO: Jacek Olczak
- Employees: 84,900
- 677 Washington Boulevard, Stamford, CT, 06901, US
- www.pmi.com
Philip Morris International Inc. functions as a prominent tobacco enterprise, actively working toward a smoke-free future. The company is strategically diversifying its long-term product range to incorporate items beyond traditional tobacco and nicotine. Its primary business involves both conventional cigarettes and an expanding array of smoke-free alternatives, such as innovative heat-not-burn devices, vapor products, and oral nicotine solutions. These offerings are distributed in markets worldwide, with the exception of the United States. The smoke-free portfolio includes brands like HEETS (encompassing Creations, Dimensions, Marlboro variants), Parliament HeatSticks, and TEREA, in addition to KT&G-licensed brands Fiit and Miix. For conventional cigarettes, the company sells internationally recognized brands such as Marlboro, Parliament, Bond Street, Chesterfield, L&M, Lark, and Philip Morris. Regionally, it also owns major cigarette brands like Dji Sam Soe, Sampoerna A, and Sampoerna U in Indonesia, and Fortune and Jackpot in the Philippines. PMI's smoke-free innovations are currently available across 71 global markets. Established in 1987, Philip Morris International Inc. is headquartered in New York, New York.
Data from the stock’s TipRanks forecast page, read 57 min ago. It is read again as soon as a new rating appears and at least every 8 hours. TipRanks ↗