← ANALYSTS · TIPRANKS
Eric Serotta · Morgan Stanley
Hits
51%
28 of 55 ratings made money (TipRanks, all the analyst’s ratings)
Average return of a rating
−4.2%
Over a year after the rating, TipRanks’ measure
Our companies rated now
9
Buy / hold / sell: 3 / 5 / 1
Upside of the analyst’s targets
+13.4%
Average over 9 current targets, to the last price
The market’s answer to the ratings
+0.8%
Day-0 move against SPY in the rating’s direction, average over 5 upgrades, downgrades and target changes
| Date · added, NY | Stock | Action | Rating | Price target | Upside | Move vs SPY | |
|---|---|---|---|---|---|---|---|
| Oct 14on TipRanks 08:35 | PMSPYPhilip Morris · $312B | Assigned | Buy | $215 | +4.8% | +4.2%next day −3.0% | ↗ |
| Oct 13on TipRanks Oct 14 06:30 | CELHCelsius Holdings · $6.9B | Reiterated | Buy | $42.00 | +49.0% | −1.6%next day −1.6% | ↗ |
| Sep 18on TipRanks 08:25 | BF.BSPYBrown-Forman B · $13.2B | Reiterated | Sell | $23.00 | −20.4% | −2.2%next day −0.7% · 5 days −0.4% | ↗ |
| Sep 17on TipRanks 07:08 | CELHCelsius Holdings · $6.9B | Reiterated | Buy | $42.00 | +49.0% | −0.8%next day −1.3% · 5 days −0.5% | ↗ |
| Aug 11on TipRanks 08:55 | TAPMolson Coors · $7.2B | Reiterated | Hold | $46.00 | +16.4% | −1.0%next day −1.2% · 5 days −1.6% | ↗ |
| Aug 7on TipRanks 08:20 | PRMBPrimo Brands · $6.9B | Assigned | Buy | $26.00 → $29.00+11.5% | +47.1% | −2.0%next day −0.2% · 5 days +4.4% | ↗ |
| Aug 6on TipRanks 05:25 | FRPTFreshpet · $3.1B | Downgrade | Hold | $77.00 → $72.00−6.5% | +8.1% | −6.5%next day −0.3% · 5 days +7.8% | ↗ |
| Jul 31on TipRanks 08:19 | MOSPYAltria Group · $123B | Reiterated | Hold | $71.00 | −5.5% | −0.1%next day −1.5% · 5 days −3.5% | ↗ |
| Jul 28on TipRanks 07:10 | COCOIWMVita Coco Company · $3.3B | Assigned | Hold | $65.00 → $68.00+4.6% | +15.9% | +3.1%next day −1.4% · 5 days −11.6% | ↗ |
| Jul 24on TipRanks 07:30 | SAMIWMBoston Beer · $1.8B | Assigned | Hold | $220 → $190−13.6% | +5.1% | +3.1%next day +1.9% · 5 days +0.6% | ↗ |
| Jul 23on TipRanks Jul 24 05:09 | PMSPYPhilip Morris · $312B | Assigned | Buy | $200 → $215+7.5% | +4.8% | −0.4%next day +0.9% · 5 days 0.0% | ↗ |
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Ratings of the stocks the collector reads (the companies of QQQ, SPY, IWM, SMH, SOXL and SOXS and the other US stocks of TipRanks’ feed of new ratings) that it has kept: every new one since 30 September 2026, before that the analyst’s latest rating of each company. Upside is the target over the stock’s last price. The analyst at TipRanks ↗