← ANALYST RATINGS · TIPRANKS
Southern Co (SO): analyst forecast and price target
Analyst consensus
Hold4 Buy6 Hold2 Sell
Ratings of 12 analysts in the last 3 months12-month forecast
Based on 12 price targets given in the last 3 months, the average target is $94.91, the highest $106, the lowest $74.00. The average is +4.1% from the last price of $91.18.
Analyst ratings 28
| Analyst | Firm | Price target | Rating | Upside | Action | Date | Move vs SPY | |
|---|---|---|---|---|---|---|---|---|
| Nicholas Campanella★★★★★★★★★★#690 · hits 62% · avg +10.3% | Barclays | $101 → $92.00−8.9% | Hold | +0.9% | Reiterated | 16.10.26on TipRanks 05:15 | +3.3% | ↗ |
| Carly Davenport★★★★★★★★★★#5454 · hits 56% · avg +2.4% | Goldman Sachs | $103 → $101−1.9% | Hold | +10.8% | Reiterated | 15.10.26on TipRanks 08:31 | −0.5%next day +3.3% | ↗ |
| Richard Sunderland★★★★★★★★★★#4904 · hits 47% · avg +2.6% | Truist Financial | $97.00 → $93.00−4.1% | Hold | +2.0% | Reiterated | 15.10.26on TipRanks 07:30 | −0.5%next day +3.3% | ↗ |
| Jeremy Tonet★★★★★★★★★★#1069 · hits 57% · avg +8.5% | J.P. Morgan | $101 → $94.00−6.9% | Hold | +3.1% | Assigned | 13.10.26on TipRanks 07:40 | +1.2%next day +2.5% | ↗ |
| Paul Cole★★★★★★★★★★#3211 · hits 72% · avg +11.9% | Bank of America Securities | $100 → $92.00−8.0% | Hold | +0.9% | Assigned | 13.10.26on TipRanks 06:30 | +1.2%next day +2.5% | ↗ |
| Sophie Karp★★★★★★★★★★#2839 · hits 52% · avg +3.9% | KeyBanc | $79.00 → $74.00−6.3% | Sell | −18.8% | Reiterated | 13.10.26on TipRanks 04:55 | +1.2%next day +2.5% | ↗ |
| AI xAi Regulated ElectricxAI Grok-3 | TipRanks - xAI | $93.00 | Buy | +2.0% | Reiterated | 29.09.26on TipRanks Sep 28 23:05 | — | |
| AI DeepSeek Regulated ElectricDeepSeek V3.2-Speciale | TipRanks - DeepSeek | $92.00 | Buy | +0.9% | Reiterated | 29.09.26on TipRanks Sep 28 23:05 | — | |
| AI OpenAI Regulated ElectricOpenAI 5.2 | TipRanks - OpenAI | $88.00 | Hold | −3.5% | Reiterated | 29.09.26on TipRanks Sep 28 23:05 | — | |
| AI Anthropic Regulated ElectricAnthropic Opus-4.6 | TipRanks - Anthropic | $86.00 | Hold | −5.7% | Reiterated | 29.09.26on TipRanks Sep 28 23:05 | — | |
| AI Google Regulated ElectricGemini 3-pro | TipRanks - Google | $93.00 | Buy | +2.0% | Reiterated | 29.09.26on TipRanks Sep 28 23:05 | — | |
| AI PerPlexity Regulated ElectricPerPlexity SonarPro | TipRanks - PerPlexity | $92.00 | Buy | +0.9% | Reiterated | 29.09.26on TipRanks Sep 28 23:05 | — | |
| Ryan Levine★★★★★★★★★★#3581 · hits 61% · avg +5.1% | Citi | $114 → $104−8.8% | Buy | +14.1% | Reiterated | 25.09.26on TipRanks 06:35 | −0.6%next day +0.1% · 5 days +1.2% | ↗ |
| David Arcaro★★★★★★★★★★#549 · hits 59% · avg +12.4% | Morgan Stanley | $89.00 → $85.00−4.5% | Sell | −6.8% | Assigned | 21.09.26on TipRanks Sep 18 08:25 | −1.6%next day −1.6% · 5 days −4.4% | ↗ |
| James Thalacker★★★★★★★★★★#313 · hits 68% · avg +13.0% | BMO Capital | $104 | Buy | +14.1% | Reiterated | 28.08.26on TipRanks 07:15 | −0.7%next day 0.0% · 5 days −0.3% | ↗ |
| Carly Davenport★★★★★★★★★★#5454 · hits 56% · avg +2.4% | Goldman Sachs | $101 → $103+2.0% | Hold | +13.0% | Reiterated | 20.08.26on TipRanks 08:07 | 0.0%next day −3.1% · 5 days −3.7% | ↗ |
| Jeremy Tonet★★★★★★★★★★#1069 · hits 57% · avg +8.5% | J.P. Morgan | $104 → $101−2.9% | Hold | +10.8% | Reiterated | 19.08.26on TipRanks Aug 20 08:07 | −0.1%next day 0.0% · 5 days −2.2% | ↗ |
| Richard Sunderland★★★★★★★★★★#4904 · hits 47% · avg +2.6% | Truist Financial | $100 → $97.00−3.0% | Hold | +6.4% | Reiterated | 17.08.26on TipRanks 22:25 | +0.4%next day −0.1% · 5 days −2.1% | ↗ |
| Anthony Crowdell★★★★★★★★★★#1212 · hits 65% · avg +6.3% | Mizuho Securities | $106 | Buy | +16.3% | Reiterated | 04.08.26on TipRanks 08:20 | −1.5%next day 0.0% · 5 days −1.3% | ↗ |
| Ross Fowler★★★★★★★★★★#1682 · hits 60% · avg +6.0% | Bank of America Securities | $100 | Hold | +9.7% | Reiterated | 03.08.26on TipRanks 07:06 | −3.1%next day −1.5% · 5 days −3.8% | ↗ |
| Marie Ferguson★★★★★★★★★★#3516 · hits 55% · avg +5.6% | Argus Research | — | Buy | — | Reiterated | 31.07.26on TipRanks Aug 4 10:42 | −0.5%next day −3.1% · 5 days −5.5% | ↗ |
| Shahriar Pourreza★★★★★★★★★★#1483 · hits 57% · avg +6.5% | Wells Fargo | $99.00 | Hold | +8.6% | Reiterated | 30.07.26on TipRanks Jul 31 07:18 | −3.5%next day −0.5% · 5 days −5.1% | ↗ |
| Sophie Karp★★★★★★★★★★#2839 · hits 52% · avg +3.9% | KeyBanc | $79.00 | Sell | −13.4% | Downgrade | 23.07.26on TipRanks Jul 24 05:09 | +2.1%next day +0.6% · 5 days −2.8% | ↗ |
| Nicholas Campanella★★★★★★★★★★#690 · hits 62% · avg +10.3% | Barclays | $98.00 → $101+3.1% | Hold | +10.8% | Reiterated | 20.07.26on TipRanks Aug 20 04:20 | −0.7%next day −1.5% · 5 days +2.5% | |
| Stephen D'Ambrisi★★★★★★★★★★#7013 · hits 44% · avg +2.7% | RBC Capital | $103 → $101−1.9% | Hold | +10.8% | Reiterated | 17.07.26on TipRanks 21:45 | −0.7%next day −1.5% · 5 days +2.5% | ↗ |
| James Weston★★★★★★★★★★#654 · hits 62% · avg +30.3% | Raymond James | $103 → $104+1.0% | Buy | +14.1% | Reiterated | 01.05.26on TipRanks 08:20 | −0.3%next day −0.4% · 5 days −7.4% | ↗ |
| Alex Kania★★★★★★★★★★#6535 · hits 46% · avg +1.3% | BTIG | — | Hold | — | Reiterated | 01.05.26on TipRanks 06:50 | −0.3%next day −0.4% · 5 days −7.4% | ↗ |
| Angie Storozynski★★★★★★★★★★#625 · hits 64% · avg +18.9% | Seaport Global | — | Hold | — | Downgrade | 20.04.26on TipRanks 06:30 | −0.9%next day −1.0% · 5 days −0.6% | ↗ |
| Shelby Tucker★★★★★★★★★★#532 · hits 66% · avg +9.4% | TD Cowen | $108 → $112+3.7% | Buy | +22.8% | Assigned | 06.03.26on TipRanks 07:55 | +1.6%next day −1.1% · 5 days +2.0% | ↗ |
| Nicholas Amicucci★★★★★★★★★★#5050 · hits 35% · avg +4.1% | Evercore ISI | $103 → $111+7.8% | Buy | +21.7% | Upgrade | 05.03.26on TipRanks 08:01 | +0.1%next day +1.6% · 5 days +2.9% | ↗ |
| Andrew Weisel★★★★★★★★★★#2115 · hits 65% · avg +6.6% | Scotiabank | $101 → $103+2.0% | Hold | +13.0% | Reiterated | 20.02.26on TipRanks 07:15 | −1.5%next day +2.0% · 5 days +3.8% | ↗ |
| William Appicelli★★★★★★★★★★#3191 · hits 60% · avg +7.0% | UBS | $94.00 → $97.00+3.2% | Hold | +6.4% | Reiterated | 19.02.26on TipRanks Feb 20 06:35 | +4.7%next day −1.5% · 5 days +0.7% | ↗ |
| Julien Dumoulin Smith★★★★★★★★★★#774 · hits 62% · avg +8.9% | Jefferies | $103 → $93.00−9.7% | Hold | +2.0% | Reiterated | 15.12.25on TipRanks 23:15 | −0.1%next day +2.6% · 5 days −0.8% | ↗ |
| Paul Fremont★★★★★★★★★★#1891 · hits 65% · avg +5.5% | Ladenburg Thalmann & Co. | $99.50 → $102+3.0% | Hold | +12.4% | Downgrade | 17.10.25on TipRanks 06:50 | −1.2%next day −1.2% · 5 days −3.9% | ↗ |
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Every rating the collector has kept for the last 12 months, including the earlier ones of the same analyst. Latest of each analyst
Best analysts covering Southern Co
TipRanks picks them by their record on this stock; the figures under the name are their record across all their ratings.
Most accurate
Most profitable
How the average price target moved
The average target of all analysts (their ratings of the 3 months before) on each day, the top analysts’ dashed, against the price; the site keeps this record since 1 October 2026. On 01.10.26: target $98.33 at a price of $82.89 (+18.6%); now: $94.91 at $91.18 (+4.1%).
PriceAverage targetTop analysts’ target
Recommendation trend
Strong BuyBuyHoldSell
| Rating | 05.26 | 06.26 | 07.26 | 08.26 | 09.26 | 10.26 |
|---|---|---|---|---|---|---|
| Strong Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Buy | 8 | 5 | 7 | 7 | 8 | 4 |
| Hold | 15 | 14 | 13 | 13 | 12 | 10 |
| Sell | 3 | 3 | 4 | 4 | 4 | 3 |
Earnings and sales forecast
Next report: 05.11.26 (Q3 2026, date not confirmed)
Earnings per share
Next quarter’s EPS estimate — $1.69 (from $1.63 to $1.75). Last quarter: $1.13.
Sales
Next quarter’s sales estimate — $8.4B (from $7.9B to $8.7B). Last quarter: $7.0B.
Best top-analyst consensus in the sector · Utilities
About Southern Co
- CEO: Christopher C. Womack
- Employees: 29,651
- 30 Ivan Allen Jr. Boulevard, N.W., Atlanta, GA, 30308, US
- www.southerncompany.com
The Southern Company operates as an energy utility, primarily involved in the production, transmission, and distribution of electricity. Its operations are segmented into Gas Distribution Operations, Gas Pipeline Investments, Wholesale Gas Services, and Gas Marketing Services. The company also undertakes the development, construction, acquisition, ownership, and management of various power generation assets, including renewable energy ventures, and supplies electricity to the wholesale market. Complementing its power business, it distributes natural gas in Illinois, Georgia, Virginia, and Tennessee, while also offering gas marketing services, wholesale gas services, and managing gas pipeline investments. Its extensive portfolio of generating assets includes 30 hydroelectric, 24 fossil fuel, three nuclear, 13 combined cycle/cogeneration, 45 solar, 15 wind, one fuel cell, and four battery storage facilities. In terms of natural gas infrastructure, the company builds, operates, and maintains 76,289 miles of pipelines and 14 storage facilities with a total capacity of 157 billion cubic feet, delivering natural gas to residential, commercial, and industrial clients. The Southern Company serves approximately 8.7 million electric and gas utility customers in total. Furthermore, it provides digital wireless communications and fiber optics services. The company was founded in 1945 and maintains its corporate headquarters in Atlanta, Georgia.
Data from the stock’s TipRanks forecast page, read 17 min ago. It is read again as soon as a new rating appears and at least every 8 hours. TipRanks ↗