← ANALYST RATINGS · TIPRANKS
Wayfair (W): analyst forecast and price target
Analyst consensus
Moderate Buy11 Buy7 Hold0 Sell
Ratings of 18 analysts in the last 3 months · top analysts only12-month forecast
Based on 18 price targets given in the last 3 months, the average target is $127, the highest $156, the lowest $108. The average is +18.5% from the last price of $107.
Analyst ratings 31
| Analyst | Firm | Price target | Rating | Upside | Action | Date | Move vs SPY | |
|---|---|---|---|---|---|---|---|---|
| Nikhil Devnani★★★★★★★★★★#3195 · hits 51% · avg +7.5% | Bernstein | $125 | Buy | +16.5% | Reiterated | 12.10.26on TipRanks 07:40 | +0.4%next day +1.8% | ↗ |
| AI DeepSeek Specialty RetailDeepSeek V3.2-Speciale | TipRanks - DeepSeek | $104 → $108+3.8% | Hold | +0.7% | Reiterated | 09.10.26on TipRanks 00:05 | — | |
| AI Anthropic Specialty RetailAnthropic Opus-4.6 | TipRanks - Anthropic | $101 → $104+3.0% | Hold | −3.1% | Reiterated | 09.10.26on TipRanks 00:05 | — | |
| AI Google Specialty RetailGemini 3.1Pro | TipRanks - Google | $107 → $110+2.8% | Hold | +2.5% | Reiterated | 09.10.26on TipRanks 00:05 | — | |
| AI xAi Specialty RetailxAI Grok-4 | TipRanks - xAI | $105 → $109+3.8% | Hold | +1.6% | Reiterated | 08.10.26on TipRanks 12:06 | — | |
| AI OpenAI Specialty RetailOpenAI 5.2 | TipRanks - OpenAI | $107 → $111+3.7% | Hold | +3.5% | Reiterated | 08.10.26on TipRanks 12:06 | — | |
| Colin Sebastian★★★★★★★★★★#1201 · hits 54% · avg +8.4% | Robert W. Baird | $116 → $117+0.9% | Hold | +9.1% | Reiterated | 08.10.26on TipRanks 07:25 | +1.1%next day 0.0% · 5 days +6.7% | ↗ |
| Peter Keith★★★★★★★★★★#1599 · hits 49% · avg +7.2% | Piper Sandler | $115 → $133+15.7% | Buy | +24.0% | Reiterated | 30.09.26on TipRanks 07:55 | +0.8%next day −1.3% · 5 days −0.1% | ↗ |
| David Bellinger★★★★★★★★★★#6513 · hits 45% · avg +1.1% | Mizuho Securities | $90.00 → $110+22.2% | Buy | +2.5% | Reiterated | 29.09.26on TipRanks 06:45 | +3.6%next day +0.8% · 5 days +1.5% | ↗ |
| Youssef Squali★★★★★★★★★★#1091 · hits 52% · avg +8.9% | Truist Financial | — | Buy | — | Reiterated | 23.09.26on TipRanks 07:55 | −6.6%next day −1.8% · 5 days +3.8% | ↗ |
| AI PerPlexity Specialty RetailPerPlexity SonarPro | TipRanks - PerPlexity | $107 → $108+0.9% | Hold | +0.7% | Reiterated | 20.08.26on TipRanks 00:05 | — | |
| Unknown Analyst | Rosenblatt Securities | $125 | Buy | +16.5% | Initiated | 19.08.26on TipRanks Aug 20 00:05 | +5.8%next day −3.3% · 5 days −3.1% | ↗ |
| Ronald Josey★★★★★★★★★★#2299 · hits 53% · avg +4.8% | Citi | $95.00 → $133+40.0% | Buy | +24.0% | Reiterated | 14.08.26on TipRanks Aug 13 16:25 | +0.7%next day +1.9% · 5 days +1.3% | ↗ |
| Unknown Analyst | Oppenheimer | $144 | Buy | +34.2% | Reiterated | 11.08.26on TipRanks Aug 12 00:06 | +0.3%next day −0.5% · 5 days −1.1% | ↗ |
| Eric Sheridan★★★★★★★★★★#1212 · hits 55% · avg +8.3% | Goldman Sachs | $79.00 → $112+41.8% | Hold | +4.4% | Reiterated | 05.08.26on TipRanks 09:40 | −7.1%next day −3.1% · 5 days −4.7% | ↗ |
| Kunal Madhukar★★★★★★★★★★#1023 · hits 54% · avg +24.4% | Deutsche Bank | $75.00 → $120+60.0% | Hold | +11.9% | Assigned | 05.08.26on TipRanks 09:30 | −7.1%next day −3.1% · 5 days −4.7% | ↗ |
| Oliver Wintermantel★★★★★★★★★★#940 · hits 75% · avg +27.0% | Evercore ISI | $100 → $130+30.0% | Buy | +21.2% | Reiterated | 05.08.26on TipRanks 08:20 | −7.1%next day −3.1% · 5 days −4.7% | ↗ |
| Ygal Arounian★★★★★★★★★★#3006 · hits 46% · avg +4.7% | Wedbush | $85.00 → $125+47.1% | Hold | +16.5% | Reiterated | 05.08.26on TipRanks 08:10 | −7.1%next day −3.1% · 5 days −4.7% | ↗ |
| Simeon Gutman★★★★★★★★★★#2057 · hits 58% · avg +4.5% | Morgan Stanley | $110 → $145+31.8% | Buy | +35.2% | Assigned | 05.08.26on TipRanks 07:50 | −7.1%next day −3.1% · 5 days −4.7% | ↗ |
| Michael Lasser★★★★★★★★★★#195 · hits 68% · avg +16.4% | UBS | $118 → $156+32.2% | Buy | +45.4% | Reiterated | 05.08.26on TipRanks 07:41 | −7.1%next day −3.1% · 5 days −4.7% | ↗ |
| Maria Ripps★★★★★★★★★★#497 · hits 48% · avg +18.0% | Canaccord Genuity | $115 → $140+21.7% | Buy | +30.5% | Reiterated | 05.08.26on TipRanks 07:30 | −7.1%next day −3.1% · 5 days −4.7% | ↗ |
| Brian Pitz★★★★★★★★★★#471 · hits 63% · avg +13.5% | BMO Capital | $105 → $115+9.5% | Hold | +7.2% | Reiterated | 05.08.26on TipRanks 07:15 | −7.1%next day −3.1% · 5 days −4.7% | ↗ |
| Christopher Horvers★★★★★★★★★★#806 · hits 61% · avg +8.7% | J.P. Morgan | $108 → $125+15.7% | Buy | +16.5% | Reiterated | 05.08.26on TipRanks 07:00 | −7.1%next day −3.1% · 5 days −4.7% | ↗ |
| Zachary Fadem★★★★★★★★★★#5702 · hits 54% · avg +0.9% | Wells Fargo | $100 → $130+30.0% | Buy | +21.2% | Assigned | 05.08.26on TipRanks 06:45 | −7.1%next day −3.1% · 5 days −4.7% | ↗ |
| Bernie McTernan★★★★★★★★★★#1136 · hits 50% · avg +9.9% | Needham | $83.00 → $133+60.2% | Buy | +24.0% | Reiterated | 05.08.26on TipRanks 06:30 | −7.1%next day −3.1% · 5 days −4.7% | ↗ |
| Seth Sigman★★★★★★★★★★#12066 · hits 52% · avg −5.6% | Barclays | $123 | Buy | +14.7% | Reiterated | 05.08.26on TipRanks 04:09 | −7.1%next day −3.1% · 5 days −4.7% | ↗ |
| John Blackledge★★★★★★★★★★#1034 · hits 52% · avg +9.5% | TD Cowen | $75.00 → $110+46.7% | Hold | +2.5% | Assigned | 05.08.26on TipRanks 02:30 | −7.1%next day −3.1% · 5 days −4.7% | ↗ |
| Steven Shemesh★★★★★★★★★★#7590 · hits 50% · avg +0.2% | RBC Capital | $78.00 → $92.00+17.9% | Hold | −14.2% | Reiterated | 04.08.26on TipRanks Aug 5 07:41 | +28.2%next day −7.1% · 5 days −11.0% | ↗ |
| Steven Forbes★★★★★★★★★★#1350 · hits 55% · avg +10.0% | Guggenheim | $100 → $135+35.0% | Buy | +25.8% | Reiterated | 04.08.26on TipRanks Aug 5 07:36 | +28.2%next day −7.1% · 5 days −11.0% | ↗ |
| Mike McGovern★★★★★★★★★★#5990 · hits 44% · avg +1.8% | Bank of America Securities | $105 → $140+33.3% | Buy | +30.5% | Reiterated | 04.08.26on TipRanks Aug 5 04:36 | +28.2%next day −7.1% · 5 days −11.0% | ↗ |
| Jonathan Matuszewski★★★★★★★★★★#1972 · hits 54% · avg +7.6% | Jefferies | $87.00 → $108+24.1% | Hold | +0.7% | Assigned | 04.08.26on TipRanks 15:35 | +28.2%next day −7.1% · 5 days −11.0% | ↗ |
| Phillip Blee★★★★★★★★★★#2703 · hits 57% · avg +7.6% | William Blair | — | Buy | — | Reiterated | 04.08.26on TipRanks 09:49 | +28.2%next day −7.1% · 5 days −11.0% | ↗ |
| Mark Zgutowicz★★★★★★★★★★#1190 · hits 50% · avg +10.7% | Benchmark Co. | — | Hold | — | Initiated | 07.07.26on TipRanks 16:20 | −6.7%next day +3.2% · 5 days +4.4% | ↗ |
| Mark Kelley★★★★★★★★★★#298 · hits 62% · avg +22.5% | Stifel Nicolaus | $85.00 → $82.00−3.5% | Hold | −23.6% | Reiterated | 01.05.26on TipRanks May 3 22:07 | +2.2%next day −0.6% · 5 days −1.2% | ↗ |
| Unknown Analyst | Raymond James | $110 | Buy | +2.5% | Reiterated | 01.05.26on TipRanks 09:35 | +2.2%next day −0.6% · 5 days −1.2% | ↗ |
| John Staszak★★★★★★★★★★#835 · hits 59% · avg +8.8% | Argus Research | $105 → $125+19.0% | Buy | +16.5% | Reiterated | 28.10.25on TipRanks Oct 29 10:15 | +23.0%next day −2.8% · 5 days −4.9% | ↗ |
| Charles Grom★★★★★★★★★★#1114 · hits 59% · avg +10.4% | Gordon Haskett Capital Corporation | $100 → $150+50.0% | Buy | +39.8% | Reiterated | 28.10.25on TipRanks 13:05 | +23.0%next day −2.8% · 5 days −4.9% | ↗ |
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The latest rating of each analyst in the last 12 months, as TipRanks lists them. Every rating kept, earlier ones included
Best analysts covering Wayfair
TipRanks picks them by their record on this stock; the figures under the name are their record across all their ratings.
Most accurate
Most profitable
How the average price target moved
The average target of all analysts (their ratings of the 3 months before) on each day, the top analysts’ dashed, against the price; the site keeps this record since 1 October 2026. On 01.10.26: target $126 at a price of $103 (+22.9%); now: $126 at $107 (+17.5%).
PriceAverage targetTop analysts’ target
Recommendation trend · top analysts
Strong BuyBuyHoldSell
| Rating | 05.26 | 06.26 | 07.26 | 08.26 | 09.26 | 10.26 |
|---|---|---|---|---|---|---|
| Strong Buy | 10 | 9 | 7 | 0 | 0 | 0 |
| Buy | 5 | 6 | 9 | 18 | 21 | 16 |
| Hold | 10 | 8 | 7 | 10 | 10 | 8 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
Earnings and sales forecast
Next report: 04.11.26 (Q3 2026, date not confirmed)
Earnings per share
Next quarter’s EPS estimate — $0.79 (from $0.44 to $0.96). Last quarter: $0.95.
Sales
Next quarter’s sales estimate — $3.4B (from $3.3B to $3.4B). Last quarter: $3.5B.
Best top-analyst consensus in the sector · Consumercyclical
About Wayfair
- CEO: Niraj S. Shah
- Employees: 11,800
- 4 Copley Place, Boston, MA, 02116, US
- www.wayfair.com
Wayfair Inc. operates as a leading e-commerce enterprise, conducting its retail activities both across the United States and internationally. The company boasts an extensive catalog featuring approximately 33 million distinct products for the home sector, distributed under a variety of proprietary brands. Through its dedicated online platforms, which include Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold, customers can browse and purchase a wide array of items, from furniture and decorative accents to kitchenware and home renovation supplies. Established in 2002, Wayfair Inc. maintains its corporate headquarters in Boston, Massachusetts.
Data from the stock’s TipRanks forecast page, read 16 min ago. It is read again as soon as a new rating appears and at least every 8 hours. TipRanks ↗