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Zebra Tech (ZBRA): analyst forecast and price target
Analyst consensus
Moderate Buy7 Buy4 Hold0 Sell
Ratings of 11 analysts in the last 3 months12-month forecast
Based on 11 price targets given in the last 3 months, the average target is $417, the highest $450, the lowest $360. The average is +13.1% from the last price of $369.
Analyst ratings 12
| Analyst | Firm | Price target | Rating | Upside | Action | Date | Move vs SPY | |
|---|---|---|---|---|---|---|---|---|
| Piyush Avasthy★★★★★★★★★★#3729 · hits 100% · avg +27.9% | Citi | $396 → $400+1.0% | Hold | +8.4% | Reiterated | 12.10.26on TipRanks 06:06 | +0.3%next day −0.4% | ↗ |
| Guy Hardwick★★★★★★★★★★#1303 · hits 69% · avg +16.3% | Barclays | $410 → $416+1.5% | Buy | +12.7% | Assigned | 12.10.26on TipRanks 05:07 | +0.3%next day −0.4% | ↗ |
| Jamie Cook★★★★★★★★★★#159 · hits 68% · avg +18.2% | Truist Financial | $355 → $378+6.5% | Hold | +2.4% | Reiterated | 05.10.26on TipRanks 08:31 | −0.7%next day +2.1% · 5 days +2.9% | ↗ |
| Joseph C Giordano★★★★★★★★★★#458 · hits 66% · avg +13.6% | TD Cowen | $450 | Buy | +21.9% | Reiterated | 22.09.26on TipRanks 08:55 | +3.1%next day +3.3% · 5 days +5.2% | ↗ |
| James Ricchiuti★★★★★★★★★★#112 · hits 61% · avg +30.3% | Needham | $410 → $435+6.1% | Buy | +17.9% | Reiterated | 15.09.26on TipRanks 06:45 | −2.1%next day 0.0% · 5 days +3.1% | ↗ |
| Unknown Analyst | Stephens | $450 | Buy | +21.9% | Reiterated | 02.09.26on TipRanks Sep 3 09:25 | +1.7%next day +0.8% · 5 days −1.1% | ↗ |
| Meta Marshall★★★★★★★★★★#1825 · hits 56% · avg +6.2% | Morgan Stanley | $360 | Hold | −2.4% | Reiterated | 24.08.26on TipRanks 07:05 | −1.1%next day −1.1% · 5 days −3.2% | ↗ |
| AI PerPlexity Communication EquipmentPerPlexity SonarPro | TipRanks - PerPlexity | $337 → $412+22.3% | Buy | +11.7% | Reiterated | 20.08.26on TipRanks 00:06 | — | |
| Amit Mehrotra★★★★★★★★★★#1422 · hits 56% · avg +8.0% | UBS | $435 | Buy | +17.9% | Assigned | 13.08.26on TipRanks Aug 14 21:01 | −0.4%next day −0.8% · 5 days −3.1% | ↗ |
| Brian Drab★★★★★★★★★★#438 · hits 64% · avg +29.2% | William Blair | — | Hold | — | Assigned | 07.08.26on TipRanks Aug 4 21:07 | +0.2%next day −1.1% · 5 days +2.2% | ↗ |
| Quinn Fredrickson★★★★★★★★★★#4996 · hits 58% · avg +7.5% | Robert W. Baird | $310 → $420+35.5% | Buy | +13.8% | Reiterated | 05.08.26on TipRanks 08:10 | +0.2%next day −1.1% · 5 days +2.2% | ↗ |
| Kenneth Newman★★★★★★★★★★#548 · hits 75% · avg +18.9% | KeyBanc | $305 → $430+41.0% | Buy | +16.5% | Reiterated | 05.08.26on TipRanks 04:07 | +0.2%next day −1.1% · 5 days +2.2% | ↗ |
| AI Google Communication EquipmentGemini 2.5Pro | TipRanks - Google | $329 → $332+0.9% | Buy | −10.0% | Reiterated | 04.08.26on TipRanks 20:05 | — | |
| AI OpenAI Communication EquipmentOpenAI 5.2 | TipRanks - OpenAI | $329 → $328−0.3% | Buy | −11.1% | Reiterated | 04.08.26on TipRanks 20:05 | — | |
| AI DeepSeek Communication EquipmentDeepSeek R1-0528 | TipRanks - DeepSeek | $325 → $328+0.9% | Buy | −11.1% | Reiterated | 04.08.26on TipRanks 10:09 | — | |
| AI xAi Communication EquipmentxAI Grok-3 | TipRanks - xAI | $328 → $325−0.9% | Buy | −11.9% | Reiterated | 04.08.26on TipRanks 00:08 | — | |
| AI Anthropic Communication EquipmentAnthropic Opus-4.1 | TipRanks - Anthropic | $313 → $311−0.6% | Hold | −15.7% | Reiterated | 04.08.26on TipRanks 00:08 | — | |
| Brad Hewitt★★★★★★★★★★#7058 · hits 53% · avg +2.4% | Wolfe Research | $296 → $317+7.1% | Buy | −14.1% | Reiterated | 09.07.26on TipRanks 12:18 | +2.3%next day −0.5% · 5 days −2.7% | ↗ |
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The latest rating of each analyst in the last 12 months, as TipRanks lists them. Every rating kept, earlier ones included
Best analysts covering Zebra Tech
TipRanks picks them by their record on this stock; the figures under the name are their record across all their ratings.
Most accurate
Most profitable
How the average price target moved
The average target of all analysts (their ratings of the 3 months before) on each day, the top analysts’ dashed, against the price; the site keeps this record since 1 October 2026. On 01.10.26: target $405 at a price of $373 (+8.6%); now: $417 at $369 (+13.1%).
PriceAverage targetTop analysts’ target
Recommendation trend
Strong BuyBuyHoldSell
| Rating | 05.26 | 06.26 | 07.26 | 08.26 | 09.26 | 10.26 |
|---|---|---|---|---|---|---|
| Strong Buy | 3 | 2 | 2 | 1 | 0 | 0 |
| Buy | 5 | 6 | 7 | 9 | 11 | 11 |
| Hold | 6 | 8 | 9 | 10 | 8 | 7 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
Earnings and sales forecast
Next report: 03.11.26 (Q3 2026, date not confirmed)
Earnings per share
Next quarter’s EPS estimate — $4.89 (from $4.79 to $5.05). Last quarter: $6.35.
Sales
Next quarter’s sales estimate — $1.6B (from $1.6B to $1.6B). Last quarter: $1.6B.
Best top-analyst consensus in the sector · Technology
About Zebra Tech
- CEO: William J. Burns
- Employees: 10,700
- 3 Overlook Point, Lincolnshire, IL, 60069, US
- www.zebra.com
Zebra Technologies Corporation, alongside its affiliated entities, delivers enterprise asset intelligence solutions globally within the automatic identification and data capture (AIDC) sector. Operating through its Asset Intelligence & Tracking and Enterprise Visibility & Mobility segments, the company provides a comprehensive suite of products and services. Its hardware lineup includes specialized printers for generating labels, wristbands, tickets, receipts, and plastic cards, alongside advanced dye-sublimation thermal card printers for secure identification and financial transactions, and RFID printers for data encoding. Complementing these are various accessories and essential consumables such as thermal labels, ribbons, RFID tags, and critical temperature-monitoring labels, notably used in vaccine distribution. Zebra also manufactures barcode scanners, image capture devices, RFID readers, robust rugged tablets, and enterprise-grade mobile computing solutions. Their technology extends to real-time location systems, incorporating tags, sensors, and exciters, supported by middleware and application software. Beyond hardware, Zebra offers a diverse range of software solutions, including physical inventory management, workforce management, workflow execution, prescriptive analytics, and communication and collaboration tools, enriched by cloud-based subscriptions and robotics automation. The company provides extensive support services, encompassing maintenance, technical assistance, repairs, and comprehensive managed and professional services. Zebra serves a broad spectrum of industries, including retail, e-commerce, manufacturing, transportation, logistics, healthcare, and the public sector, reaching clients through a direct sales force and a widespread network of channel partners. Established in 1969, Zebra Technologies is headquartered in Lincolnshire, Illinois.
Data from the stock’s TipRanks forecast page, read 30 min ago. It is read again as soon as a new rating appears and at least every 8 hours. TipRanks ↗