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Brown-Forman B (BF.B): analyst forecast and price target
Analyst consensus
Hold0 Buy6 Hold2 Sell
Ratings of 8 analysts in the last 3 months12-month forecast
Based on 8 price targets given in the last 3 months, the average target is $26.71, the highest $29.00, the lowest $23.00. The average is −7.5% from the last price of $28.88.
Analyst ratings 12
| Analyst | Firm | Price target | Rating | Upside | Action | Date | Move vs SPY | |
|---|---|---|---|---|---|---|---|---|
| AI xAi Beverages - Wineries and DistilleriesxAI Grok-3 | TipRanks - xAI | $29.00 → $32.00+10.3% | Hold | +10.8% | Reiterated | 17.10.26on TipRanks 09:06 | — | |
| AI DeepSeek Beverages - Wineries and DistilleriesDeepSeek V3.2-Speciale | TipRanks - DeepSeek | $27.00 → $30.00+11.1% | Hold | +3.9% | Reiterated | 17.10.26on TipRanks 09:06 | — | |
| AI OpenAI Beverages - Wineries and DistilleriesOpenAI 5.2 | TipRanks - OpenAI | $28.00 → $31.00+10.7% | Hold | +7.3% | Reiterated | 17.10.26on TipRanks 09:06 | — | |
| AI Anthropic Beverages - Wineries and DistilleriesAnthropic Opus-4.5 | TipRanks - Anthropic | $28.00 → $31.00+10.7% | Hold | +7.3% | Reiterated | 17.10.26on TipRanks 09:06 | — | |
| AI Google Beverages - Wineries and DistilleriesGemini 3-pro | TipRanks - Google | $29.00 → $32.00+10.3% | Buy | +10.8% | Reiterated | 17.10.26on TipRanks 09:06 | — | |
| AI PerPlexity Beverages - Wineries and DistilleriesPerPlexity SonarPro | TipRanks - PerPlexity | $29.00 → $32.00+10.3% | Buy | +10.8% | Reiterated | 17.10.26on TipRanks 09:06 | — | |
| Eric Serotta★★★★★★★★★★#10724 · hits 51% · avg −4.2% | Morgan Stanley | $23.00 | Sell | −20.4% | Reiterated | 18.09.26on TipRanks 08:25 | −2.2%next day −0.7% · 5 days −0.4% | ↗ |
| AI xAi Beverages - Wineries and DistilleriesxAI Grok-3 | TipRanks - xAI | $29.00 | Hold | +0.4% | Reiterated | 15.09.26on TipRanks 09:05 | — | |
| AI DeepSeek Beverages - Wineries and DistilleriesDeepSeek V3.2-Speciale | TipRanks - DeepSeek | $28.00 → $27.00−3.6% | Hold | −6.5% | Reiterated | 15.09.26on TipRanks 09:05 | — | |
| AI OpenAI Beverages - Wineries and DistilleriesOpenAI 5.2 | TipRanks - OpenAI | $29.00 → $28.00−3.4% | Hold | −3.0% | Reiterated | 15.09.26on TipRanks 09:05 | — | |
| AI Anthropic Beverages - Wineries and DistilleriesAnthropic Opus-4.5 | TipRanks - Anthropic | $29.00 → $28.00−3.4% | Hold | −3.0% | Reiterated | 15.09.26on TipRanks 09:05 | — | |
| AI Google Beverages - Wineries and DistilleriesGemini 3-pro | TipRanks - Google | $30.00 → $29.00−3.3% | Buy | +0.4% | Reiterated | 15.09.26on TipRanks 09:05 | — | |
| AI PerPlexity Beverages - Wineries and DistilleriesPerPlexity SonarPro | TipRanks - PerPlexity | $30.00 → $29.00−3.3% | Buy | +0.4% | Reiterated | 15.09.26on TipRanks 09:05 | — | |
| Lauren Lieberman★★★★★★★★★★#2069 · hits 57% · avg +4.4% | Barclays | $28.00 | Hold | −3.0% | Reiterated | 03.09.26on TipRanks Sep 4 05:40 | +0.3%next day −2.4% · 5 days −3.5% | ↗ |
| Drew Levine★★★★★★★★★★#8652 · hits 60% · avg 0.0% | J.P. Morgan | $26.00 → $25.00−3.8% | Sell | −13.4% | Reiterated | 03.09.26on TipRanks 09:30 | +0.3%next day −2.4% · 5 days −3.5% | ↗ |
| Gerald Pascarelli★★★★★★★★★★#11259 · hits 36% · avg −4.6% | Needham | — | Hold | — | Reiterated | 03.09.26on TipRanks 08:05 | +0.3%next day −2.4% · 5 days −3.5% | ↗ |
| Nik Modi★★★★★★★★★★#5747 · hits 52% · avg +0.9% | RBC Capital | $27.00 | Hold | −6.5% | Reiterated | 03.09.26on TipRanks 07:35 | +0.3%next day −2.4% · 5 days −3.5% | ↗ |
| Andrea Pistacchi★★★★★★★★★★#10050 · hits 45% · avg −1.7% | Bank of America Securities | $28.00 → $29.00+3.6% | Hold | +0.4% | Reiterated | 02.09.26on TipRanks Sep 3 04:30 | +3.4%next day +0.3% · 5 days −1.1% | ↗ |
| Stephen Powers★★★★★★★★★★#2604 · hits 62% · avg +3.7% | Deutsche Bank | $26.00 → $27.00+3.8% | Hold | −6.5% | Reiterated | 13.08.26on TipRanks 09:30 | −0.3%next day +1.6% · 5 days +3.3% | ↗ |
| Filippo Falorni★★★★★★★★★★#5471 · hits 56% · avg +1.6% | Citi | $26.00 → $28.00+7.7% | Hold | −3.0% | Reiterated | 04.08.26on TipRanks Aug 3 06:35 | −4.6%next day +0.6% · 5 days −0.7% | ↗ |
| Bonnie Herzog★★★★★★★★★★#1839 · hits 57% · avg +5.7% | Goldman Sachs | $24.00 | Sell | −16.9% | Initiated | 01.07.26on TipRanks Jul 3 07:51 | −2.9%next day +1.4% · 5 days −3.2% | ↗ |
| Nadine Sarwat★★★★★★★★★★#9889 · hits 39% · avg −1.7% | Bernstein | $29.00 | Hold | +0.4% | Reiterated | 13.05.26on TipRanks 08:35 | −2.1%next day −1.1% · 5 days −1.8% | ↗ |
| Robert Moskow★★★★★★★★★★#7983 · hits 46% · avg +0.1% | TD Cowen | $30.00 → $25.00−16.7% | Hold | −13.4% | Reiterated | 30.04.26on TipRanks 08:55 | +2.6%next day −1.1% · 5 days +4.5% | ↗ |
| Peter Grom★★★★★★★★★★#10681 · hits 52% · avg −1.8% | UBS | $30.00 → $25.00−16.7% | Hold | −13.4% | Reiterated | 16.03.26on TipRanks 12:35 | −2.8%next day 0.0% · 5 days +1.1% | ↗ |
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Every rating the collector has kept for the last 12 months, including the earlier ones of the same analyst. Latest of each analyst
Best analysts covering Brown-Forman B
TipRanks picks them by their record on this stock; the figures under the name are their record across all their ratings.
Most accurate
Most profitable
How the average price target moved
The average target of all analysts (their ratings of the 3 months before) on each day, the top analysts’ dashed, against the price; the site keeps this record since 1 October 2026. On 01.10.26: target $26.71 at a price of $26.20 (+2.0%); now: $26.71 at $28.88 (−7.5%).
PriceAverage targetTop analysts’ target
Recommendation trend
Strong BuyBuyHoldSell
| Rating | 05.26 | 06.26 | 07.26 | 08.26 | 09.26 | 10.26 |
|---|---|---|---|---|---|---|
| Strong Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Buy | 2 | 2 | 2 | 1 | 0 | 0 |
| Hold | 14 | 10 | 10 | 12 | 10 | 8 |
| Sell | 4 | 4 | 4 | 5 | 5 | 4 |
Earnings and sales forecast
Next report: 09.12.26 (Q2 2027, date not confirmed)
Earnings per share
Next quarter’s EPS estimate — $0.46 (from $0.44 to $0.48). Last quarter: $0.38.
Sales
Next quarter’s sales estimate — $1.0B (from $1.0B to $1.1B). Last quarter: $914M.
Best top-analyst consensus in the sector · Consumerdefensive
About Brown-Forman B
- CEO: Lawson E. Whiting
- Employees: 4,900
- 850 Dixie Highway, Louisville, KY, 40210, US
- www.brown-forman.com
Brown-Forman Corporation, along with its subsidiaries, operates globally within the alcoholic beverage industry. The company is actively involved in the production, distillation, bottling, international trade (importing and exporting), marketing, and sale of a diverse portfolio of alcoholic products. Its extensive offerings encompass a wide variety of spirits, wines, and whiskey products, including specialty whiskey spirits and flavored whiskey liqueurs. The range also features convenient ready-to-drink and ready-to-pour options, pre-mixed cocktails, vodkas, tequilas, champagnes, brandy, bourbons, and other liqueurs. These beverages are primarily marketed under prominent brands such as Jack Daniel's, Reserve, Old Forester, Coopers' Craft, Herradura, el Jimador, New Mix, Korbel Champagnes, Sonoma-Cutrer, Finlandia, GlenDronach, Benriach, Glenglassaugh, Chambord, Slane, and Fords Gin. Beyond beverage sales, Brown-Forman also engages in the sale of used barrels, bulk whiskey, and wine, in addition to offering contract bottling services. The company's distribution model involves reaching retail customers and end consumers through independent distributors or state governments, while directly supplying retailers, wholesalers, and provincial governments. With a history dating back to its founding in 1870, Brown-Forman Corporation is headquartered in Louisville, Kentucky, and conducts substantial operations across the United States, Germany, Australia, the United Kingdom, Mexico, and numerous other international markets.
Data from the stock’s TipRanks forecast page, read 87 min ago. It is read again as soon as a new rating appears and at least every 8 hours. TipRanks ↗